Melissa Van der Walt

About

Hello, I'm Melissa. I'm a dedicated and motivated professional with a passion for brand strategy and social media management. I excel in helping people achieve their full potential while fostering a collaborative environment. My experience spans digital marketing, administrative coordination, and social media management across various industries, including automotive and consultancy. I'm committed to contributing effectively to organizational objectives.

Experience

• Digital Marketing and Administrative Coordinator · Auto Investment Group2024-10-01 – 2025-01-01

  Developed and managed social media content for multiple automotive brands (all under Auto Investments’ umbrella), boosting online engagement. Launched targeted campaigns, generating over 300 qualified leads. Tracked and analyzed performance using Google Analytics and Meta Business Suite. Ensured consistent brand messaging across online and in-person platforms. Managed daily administrative operations, including scheduling and documentation. Assisted in coordinating marketing initiatives and customer relations. Maintained records, processed reports, and facilitated efficient office workflow.

• Administrative Coordinator · Melitha Consultants2023-02-01 – 2024-09-01

  Performed administrative tasks including filing, organising and data capturing. Connected and communicated with clients and client relations. Drafted and finalized business plans for franchise clients. Ensured accurate documentation and efficient workflow processes.

• Office Administrator & Social Media Management · MTC Rail2022-03-01 – 2024-09-01

  Managed office administration tasks, including filing, organizing, and scheduling. Ensured efficient workflow and documentation management. Supported daily operations through effective time management and coordination. Connected and communicated with clients and client relation issues. Created and scheduled social media platforms including Facebook and LinkedIn.

Education

• Vega SchoolBachelor of Commerce - BCom, Strategic Brand Management
• Hoerskool WonderboomGrade 12

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