Michael Fertman

About

B2B SaaS CMO with deep product marketing expertise. I transform product market fit into scalable growth engines for businesses ranging from $5M to $50M to $500M+. I'm a servant leader and player-coach who combines strategic marketing leadership with hands-on execution. Drawing on my military precision and Wharton/Booth education, I specialize in creating positioning that cuts through market noise and GTM strategies that consistently outperform industry benchmarks. The results: My teams have doubled growth rates for multiple product lines. At D&B, I took over mature product lines and doubled growth by fixing what was blocking scale: packaging, pricing, messaging, and sales alignment. At Guidepoint, I built the company’s first marketing function and drove 20% CAGR over 3.5 years in a flat market. At Apex, I launched its first SaaS product and generated a 7-figure pipeline before it even hit GA. 𝗜 𝗴𝗲𝘁 𝗶𝘁 𝗱𝗼𝗻𝗲 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗻 𝘁𝗲𝗮𝗺𝘀, 𝗰𝗹𝗲𝗮𝗿 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗮𝗻 𝟴𝟬/𝟮𝟬 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 in AI, data, and compliance-driven categories where complexity is high and execution has to move fast.

Experience

• Chief Marketing Officer (CMO) · B2B Marketing Group2014-01-01 – 2020-01-01

  ➤ Served as fractional CMO for 12+ VC-backed B2B SaaS and Fintech companies ➤ Built $8M pipeline in 4 months for crypto exchange through strategic marketing overhaul ➤ Tripled organic traffic for SaaS e-commerce platform through content strategy and SEO execution

• VP of Product Marketing · Apex Fintech Solutions2023-01-01 – 2024-01-01

  Apex is the retail investment infrastructure provider powering Ally, Sofi, and dozens of leading apps. ➤ Established company's first Product Marketing team for $400M B2(B2C) investment infrastructure provider ➤ Developed business case and GTM strategy for first SaaS product, generating seven-figure pre-launch pipeline ➤ Created SaaS packaging framework that increased guaranteed ARR across client base

• Vice President of Marketing · Apifiny2020-01-01 – 2022-01-01

  ➤ Built marketing function from zero to IPO-ready for seed-stage institutional crypto trading platform ➤ Led cross-functional GTM strategy for multiple product launches, generating institutional demand ➤ Secured coverage in major financial media including Reuters, CNBC, and Yahoo Finance

• Chief Marketing Officer | CMO · Guidepoint Global2010-01-01 – 2013-01-01

  ➤ Recruited as first CMO to scale growth, driving company expansion from $30M to $50M during flat market ➤ Built lean marketing function supporting two-sided marketplace across US, UK, and APAC ➤ Increased lead generation 4x through integrated digital campaigns in 10 languages

• Vice President Product Marketing · Dun & Bradstreet2003-01-01 – 2009-01-01

  2003-2009 Led progressively larger P&Ls – $8mm, $50mm, $200mm, and $500mm. After joining as an individual contributor, I led 10-person teams that doubled the growth rate of multiple product lines. 2007-2009 ➤ Led global 10-person team responsible for $500M ARR portfolio across US and UK ➤ Doubled ARR growth rate from $14M to $30M annually through strategic pricing initiatives ➤ Generated $23M incremental revenue by simplifying and relaunching global subscription product

• Vice President Product Marketing, Sales & Marketing Solutions · Dun & Bradstreet2006-01-01 – 2007-01-01

  ➤ Led team of 11 supporting $200M Sales & Marketing product portfolio ➤ Repositioned and relaunched $150M Data Services business, doubling growth rate to 12% ➤ Transformed struggling $30M Market Insight platform from -5% to +10% growth through retention strategy

• Senior Director of Product Marketing, Risk Products · Dun & Bradstreet2003-01-01 – 2006-01-01

  ➤ Drove 50%+ YOY ARR growth while increasing profit margins for SaaS Risk Solutions ➤ Tripled transaction prices by repositioning product as premium solution ➤ Accelerated implementation from 9 to 5 weeks, increasing first-year revenue by 8%

• Director of Product Management · LivePerson (LPSN) & Screaming Media2000-01-01 – 2003-01-01

  Launched early SaaS products for two pioneering technology companies

• Associate · Booz & Company1997-01-01 – 1999-01-01

  Developed growth strategies for Fortune 500 consumer products companies

Education

• The Wharton SchoolBachelor's Degree, Finance (Cum Laude)
• The University of Chicago Booth School of BusinessMaster of Business Administration (MBA), Marketing (High Honors)

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