Michael Kassatly

About

Experienced sales and business development professional who speaks 4 languages fluently (Arabic, English, French and Spanish). Led teams of SDRs for diffrent Tech Companies. Founded Kuná Productions LLC, a music entertainment brand in NYC, managing brand strategy, artist bookings, and partnerships. With a background in digital media and relationship management from Xaxis, Outbrain, and Criteo, I excel in data-driven strategy and campaign optimization. I hold a BBA in Finance from AUB, Suliman S. Olayan School of Business.

Experience

• Sales Manager · CornerUp01-01-2024 – 05-01-2024

  ● Led and managed team of 6 SDRS, training them to become remote closers ● Negotiated and closed deals with grocery shop owners which contributed to a 30% increase in revenue ● Enhanced sales operations structure to make the sales process more efficient and effective ● Participated in the product roadmap development, gathering client feedback and working with product team

• Founder, CEO · Kuna Productions LLC01-01-2019

  ● Founded a music entertainment brand in NYC ● Developed Kuná’s brand strategy and growth marketing plan (online presence and social media management) ● Negotiated artist booking contracts, venue and performance fees ● Developed partnerships with sponsors and PR brands

• Relationship Director · Xaxis08-01-2019 – 03-01-2020

  ● Performed in-depth data analysis to deliver actionable insights & recommendations that influence short term / long term digital media strategy ● Evaluated KPIs and optimized campaign performance using a data driven approach ● Built new business opportunities which contributed to 20% of the overall team goals, with a total of $3M + in contract ● Managed and trained a team of 4 sales people

• Strategic Partner Manager · OutBrain11-01-2018 – 06-01-2019

  ● Consulted 25 Publishers and Platforms, such as American Media Inc., Adweek, Polymorph (Acquired by Walmart) and provided day to day performance analysis to maintain steady weekly revenue ● Generated growth opportunities and upsold 40% of existing clients Outbrain’s new offerings ● Managed key internal stakeholders across product, sales, finance and operations teams and ensured execution of projects ● Built excel models using pivot tables, v-lookup... to monitor daily account performance and optimized key metrics to reach client KPIs

• Manager, Publisher Business Development · Criteo12-01-2017 – 11-01-2018

  ● Prospected & developed relationships for Criteo Sponsored Products (CSP) with 12 retailers, such as Staples, Bed Bath & Beyond, Sears, Instacart, FreshDirect ● Analyzed daily reports and advised CPG partners on media optimizations. Upsold 50% of Criteo’s existing partners new offerings and current placements enhancements, leading to 20% growth in revenue ● On boarded new clients 3 months into the role and exceeded Q1 goal of $375K ($1.5M yearly) reaching 170% of target ● Built media plans for e-retail CPG platforms that were aligned with specific client KPIs

• Adops Coordinator Manager · Criteo07-01-2016 – 12-01-2017

  ● Hired, trained and led a team of 4 new Adops hires ● Managed all European/U.K inquiries from Account Managers in order to help brands meet their KPIs goals ● Ensured the timely and successful delivery of our solutions according to customer needs and objectives ● Monitored performance of Sponsored Ads on retailers such as Walmart, Target, Macy’s etc.. which improved overall performance ads performance ● Supported AMs in optimizing over 350 concurrent digital advertising campaigns through data-driven decisions to meet viewing and budget goals, enhanced return on ad spend (ROAS) by an average of 25% ● Identified the root cause of technical issues by analyzing data and troubleshooting; prioritized and resolved issues log which led to 30% more efficiency.

• Renewal Specialist / Inside Sales SMB · AvePoint10-01-2015 – 07-01-2016

  ● Managed 250 governmental customer accounts and related inquiries ● Supported sales representatives in generating new leads and closing 5 deals that constitute 15% of the team quota ● Analyzed sales metrics and implemented new strategies to increase revenues by 10%

Education

• American University of BeirutBachelor, Business Administration
• Lycee De BeyrouthFrench Baccalaureat, Sciences

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