Michael Oladele

About

With a robust background in growth marketing and content strategy, I have consistently driven user acquisition, retention, and brand awareness across various roles. Currently serving as the Sales Marketing Manager at SunFi, I lead a dynamic content team and spearhead initiatives like 'The SunFi Story' to enhance engagement. My tenure at Web3D Media Inc. as Content and Community Growth Manager involved creating impactful content strategies and managing community growth for the Blocasset product. At Cowrywise, I held multiple roles, including Content Marketing Manager and Product Marketing Manager, where I executed data-driven campaigns that significantly boosted user engagement and revenue. I hold a Bachelor's degree in History and International Relations from Obafemi Awolowo University and have further honed my skills with a Growth Marketing certification from Reforge. My educational journey began at Federal Government College, Ogbomoso, where I focused on Arts.

Experience

• Sales Marketing Manager · SunFi01-01-2024

  - Led the company's first customer testimonial project involving B2B and B2C user interviews and success story distribution across owned channels. - Manage a content team consisting of a social media manager, a content marketer, a marketing designer and a videographer. - Constantly monitored and analyzed content performance metrics to assess the effectiveness of the content strategy, making data-driven improvements for marketing, sales, and product teams - Create content that supports lead generation efforts and sales enablement, nurturing prospects through the sales funnel. - Directed the development of 'The SunFi Story,' the company's premiere brand narrative conveyed through an animatic video, which detailed the company's story and product offerings, building stronger engagement with the target audience.

• Content and Community Growth Manager · Web3D Media Inc.01-01-2024 – 04-01-2024

  - Hired as the Content Growth Manager for the Blocasset product, a marketplace for designers to sell their creative work and get paid in crypto. - Created the content and social media strategy creating unique and engaging creative to supercharge the growth of the channels - Led the first AMA series featuring top designers in the Web3 space, creating awareness for the product - Managed a team of Community Managers for the DesignersDAO Discord community. - Worked on multiple blog content and ebooks for product education, lead generation and TOF awareness - Raised awareness about the intersection of design, Web3, and digital products.

• Content Marketing Manager · Cowrywise07-01-2023 – 12-01-2023

  - Increase brand awareness through online content marketing, driving measurable online engagement. - Develop and execute a comprehensive content strategy aligned with marketing targets. - Create and publish engaging content across various formats to generate leads, subscribers, and brand visibility. - Collaborate with cross-functional teams to plan and optimize site content, style, and layout. - Monitor and report on content marketing results, conduct regular industry research, and maintain brand consistency.

• Product Marketing Manager · Cowrywise01-01-2023 – 07-01-2023

  - Developed and executed data-driven growth marketing strategies to drive user acquisition, retention, and revenue growth. - Led and executed data-driven growth campaigns with impressive outcomes: The January Referral Campaign tripled web signups, while the Money Duo 2.0 Campaign increased adoption rates by 3x and assets under management (AUM) by 33%. The Halal Campaign and Roundup 2022 significantly boosted user engagement and retention. - Successfully facilitated the company's Out-of-Home (OOH) marketing efforts, specifically at the Lagos Startup Expo, resulting in substantial brand awareness and activation. - Led and executed numerous growth experiments within the team, driving an innovative approach to growth and achieve measurable results. - Successfully implemented the NOK-Money duo campaign, specifically designed to engage users who have designated next of kin. Strategically encouraged them to open a Mondey Duo account, resulting in a significant increase in user adoption and engagement.

• Product Marketing Associate · Cowrywise05-01-2022 – 12-01-2022

  - Led and spearheaded user acquisition and retention campaigns, resulting in significant growth of the company's user base and increased revenue. - Conducted monthly growth experiments, analyzed data, and identified opportunities for improvement. - Produced Ope's Money Diary and documented customer stories (Money Chronicles) for user retention and acquisition. - Created written content, including video scripts, for the in-app Explore page to provide educational resources to users. - Solely managed the company's email marketing strategy and drove brand awareness and contributed to revenue growth through email marketing, the company's most critical distribution channel - Wrote data-driven research articles and creative brand stories for the company blog. - Composed transactional emails for the company's B2B product. and strengthened relationships with users and B2B customers.

Education

• ReforgeGrowth Marketing
• Obafemi Awolowo UniversityBachelors, History and International Relations
• Federal Government College, Ogbomoso.Arts

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