Michael Shields

About

A combined nine years in social media marketing, community management, and influencer collaborations. Working with brands such as Chia Pet, Duo Nuvo, and Capcom to even high profile influencers like Ice Spice and Elvira, I have a knack and PROVEN track record of significantly increasing engagement and reach. From hosting podcasts, creating viral content, to even donning costumes to engage audiences... I love what I do and I am very passionate about it as well. I would love to bring my energy and expertise to a new opportunity. Michael Shields | mshiel13@gmail.com

Experience

• Founder · Shields Social Studios06-01-2020

  Drove 9.9M Instagram views and 1.77M interactions, adding 20,613 new followers and engaging 479K+ accounts in just 90 days. Scaled TikTok reach to 4.1M views, earning 5,250 new followers, 510K likes, and 65K+ shares, fueling rapid community growth. Exploded YouTube Shorts performance with 3.1M views, 19.3K watch hours, and 4.6K new subscribers, boosting channel visibility and algorithm favorability. Increased cross-platform reach and engagement through trend-driven short-form content optimized for virality and audience retention. Built a loyal multi-platform audience through consistent posting, community interaction, and data-driven content experimentation.

• Sales Development Representative · VINCUE07-01-2025 – 01-01-2026

  Acted as the first touchpoint for dealerships, sparking interest and driving conversations that introduced VINCUE’s inventory management system. Built a high-quality pipeline by executing high-volume outbound calls, targeted email campaigns, and social outreach for Regional Sales Managers. Worked with sales and marketing to sharpen messaging, share market feedback, and boost campaign effectiveness. Kept the pipeline moving by maintaining CRM data and executing timely, strategic follow-ups with prospects.

• Marketing Content Manager · Kwikbit Internet05-01-2024 – 05-01-2025

  Spearheaded the creation of compelling marketing content for live events, product launches, and community activations. Designed and executed both digital and physical marketing assets (flyers, sales collateral, business cards) to enhance brand visibility and customer engagement. Collaborated with the Digital Marketing Manager to manage cross-channel content, ensuring alignment with overall brand messaging and campaign goals.

• Social Media Community Manager · Radical Share08-01-2023 – 01-01-2024

  Developed and executed community engagement strategies, increasing social media reach by 399.2% and growing community membership by 231% QoQ. Led creative content ideation and publishing efforts to drive consistent, high-impact social engagement, contributing to stronger brand affinity. Pioneered the launch of a branded TikTok filter, fostering higher engagement rates and building deeper connections with target audiences. Cultivated strategic partnerships with influencers, including Elvira and Ice Spice, to amplify brand presence and execute product launches.

• Sales Development Representative · Gamesight06-01-2022 – 02-01-2023

  Drove new business growth by effectively communicating the value proposition of company products and services to prospective clients. Managed CRM tools (Hubspot, Copper, Airtable) to track and update client data, ensuring seamless customer relationship management and sales processes. Forged strategic partnerships with top-tier gaming studios, resulting in a 30% increase in new game acquisitions. Coordinated and scheduled valuable meetings for the sales team, contributing to a successful presence at industry conventions such as Gamescom. Awarded Gamesight Star Award (Employee of the Month) for outstanding sales performance and securing 10 high-profile clients.

Education

• Johnson County Community CollegeAssociate of Arts and Sciences (A.A.S.), Web Page, Digital/Multimedia and Information Resources Design

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