Michelle Behm

About

With a Bachelor of Arts in Communication, Integrated Strategic Communication, and Psychology from the University of Kentucky and intensive Spanish language studies at Universidad de Granada, I have cultivated a robust foundation in strategic communication and digital marketing. As the owner of MB Strategy since 2020, I lead comprehensive digital marketing initiatives, including SEO, PPC, and social media, to enhance brand visibility and client engagement. My previous roles include Digital Strategist at MachMotion, Director of Digital Strategy at Pirate Labs, Social Media Specialist at Miles Partnership, and Communications Coordinator at the American Association of Equine Practitioners. My expertise spans CRM management, market research, content creation, and campaign execution across multiple platforms, driving significant improvements in client growth and marketing performance.

Experience

• Owner · MB Strategy08-01-2020

  Spearhead comprehensive digital marketing strategies, including SEO, PPC, and social media, to boost brand visibility and drive traffic. Design and implement customized CRM workflows and marketing automation solutions to enhance client engagement and retention. Conduct in-depth market research and competitive analysis to identify opportunities for client growth and innovation. Provide strategic guidance on digital transformation and solution architecture to optimize online presence and marketing efforts. Create high-impact marketing copy and personalized email marketing campaigns for websites, email campaigns, and social media. Manage and optimize PPC campaigns to achieve significant improvements in cost-per-click and ROI. Lead training sessions on HubSpot Sales and Marketing Hubs to empower clients to streamline their sales and marketing processes. Develop and execute B2B and B2C marketing strategies tailored to the unique needs and goals of each client. Analyze marketing performance data to provide actionable insights and recommendations for continuous improvement. Direct social media advertising efforts to increase engagement and follower growth across multiple platforms. Coordinate with graphic designers and content creators to produce compelling visual and written content for marketing initiatives.

• Digital Strategist · MachMotion07-01-2020

  Manage CRM contacts, workflows and automations to maximize productivity, efficiency, segmentation and data management of more than 20,000 contacts. Collaborate with sales team to increase qualified inbound leads from an average of less than four to an average of more than 8 per week. Work closely with support team to create web and social media content. Establish and maintain brand voice across all marketing platforms and avenues. Develop strategic, integrated marketing framework to support sales efforts. Manage and maintain vendor relationships to ensure we are utilizing all tools to their fullest capabilities. Utilize Adobe Creative Suite to create sales support documents. Develop and execute campaign strategies for paid and organic social media. Research, strategize and manage PPC & social media campaigns with a budget of more than $20k per month. Manage website maintenance, updates and redesign. Research keyword trends to optimize website content for SEO & maximize relevancy of PPC campaigns.

• Director of Digital Strategy · Pirate Labs09-01-2021 – 10-01-2023

  Collaborate with sales team to develop and pitch strategy to prospective clients. Utilize sales and advertising data to make meaningful projections, set reasonable budgets and determine benchmarks for scaling. Conduct industry and audience research to develop and execute cross-channel strategies for B2B and B2C clients. Develop and implement campaigns across Facebook, TikTok, Reddit, Snapchat, Google, YouTube and Bing. Participate in regular reporting and strategy calls with clients. Manage and mentor fellow members of the marketing team to drive growth in skills and strategy. Monitor and manage budgets across platforms and determine scalability.

• Social Media Specialist · Miles Partnership05-01-2019 – 03-01-2020

  Collaborated with clients to develop strategic content calendars for various social media platforms. Supported organic social media content production and publishing. Maintained brand voice throughout social media editorial and community management. Employed UGC management tools, such as CrowdRiff, to source high-quality content and request permissions. Produced regular reporting for all platforms, using Sprout, Google Analytics, and platform-provided data that detailed both paid and organic metrics. Supported creative development using Adobe Creative Suite. Developed and executed campaign strategies for paid social media. Served as copy editor for paid social media advertisements, SEO and SEM. Created dynamic audiences for strategic targeting of social media advertisements. Facilitated website maintenance and updates in Umbraco & Drupal. Managed client requests and acted as a liaison between clients and developers. Established and implemented galleries in CrowdRiff to be used on client websites and increase time on site.

• Communications Coordinator · American Association of Equine Practitioners (AAEP)01-01-2018 – 05-01-2019

  Coordinated with members to generate relevant content for the Healthy Practice blog. Strategically developed content for the blog, website and various social media platforms that was pertinent to the industry. Acted as editor of the bi-weekly e-newsletter, in addition to other as-needed e-communications, using Marketing Automation Solutions. Composed and distributed news releases to appropriate outlets. Assisted with the coordination of veterinary, media credential and crisis management aspects of the On Call program. Served as a liaison for the graphic design group when coordinating special projects for AAEP events. Designed and created graphics for member use in Adobe Creative Suite. Maintained AAEP media database to ensure effective and efficient communication. Ensured AAEP brand standards were met in all output communications and graphics. Supported the development of communication materials on key issues affecting the membership, the association and the profession, including the AAEP Foundation.

Education

• University of KentuckyBachelor of Arts (B.A.), Communication, Integrated Strategic Communication, Psychology
• Universidad de GranadaCentro de Lenguas Moderna, Intensive Spanish Language

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