Michelle Caruthers

About

Seasoned product and marketing leader with 12+ years of experience driving growth and retention for top SaaS brands. 7 years in leadership and management roles. Expert in crafting data-driven strategies, leading cross-functional teams, and executing go-to-market plans that deliver results. Proven track record in market analysis, competitive positioning, and lifecycle marketing—leveraging innovative tech solutions to enhance user engagement and business outcomes.

Experience

• Director, Lifecycle and Product Marketing · Atlan09-01-2024 –
• Director, Product and Lifecycle Marketing · Suzy01-01-2024 – 09-01-2024
• Director, Product and Lifecycle Marketing, Crowdtap · Suzy01-01-2022 – 01-01-2024
• Director, Lifecycle Marketing, Crowdtap · Suzy06-01-2021 – 01-01-2022
• Director, Lifecycle and Retention · VTS, Inc.10-01-2019 – 06-01-2021
• Senior Manager, CRM and Retention (Consumer Subscription) · Dashlane08-01-2016 – 10-01-2019
• Senior Manager, Email Marketing · Outbrain08-01-2015 – 08-01-2016
• Manager, Email Marketing · TaxSlayer05-01-2013 – 08-01-2015
• Assistant Marketing Manager · EDTS, LLC06-01-2012 – 05-01-2013
• Marketing Internship · Heart + Sole04-01-2011 – 04-01-2012

Education

• Augusta State University - College of Business AdministrationBachelor of Business Administration (BBA), Marketing
• Product Marketing Fellowship | Product Marketing AllianceFellowship

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