Milan P Sony

About

Hey there I started my marketing journey at 16 - not by accident, but because I wanted to make some money online during my vacation. I launched a blog and published a few articles after days of research and writing… I had ZERO traffic. That’s when I understood: even if you have a great product, if no one sees it, it’s as good as invisible. So I started exploring everything I could and found: SEO, ads, performance marketing, referrals, etc. The first marketing skill I learned was SEO, and I learned it from scratch from YT, made a ton of mistakes, tested on my own blog, and finally made my first $. That small win was my starting point and what started my career. Now, as a 20-year-old with 4 years of marketing experience, I work as a Product Marketing Manager & Marketing Strategist with a focus on SEO & Content Marketing for various brands. I’ve delivered results that go beyond “more traffic”, like tripling organic visits, improving CTR from 1.7% to 4.2%, keeping 85% of customers after a major promotion, and ranking Shopify apps in the top 3 for competitive keywords. For me, marketing is about the full journey and is something I enjoy doing. From attracting the right people, converting them into customers, and keeping them coming back. Whether it’s refining product positioning, running SEO experiments, or building a go-to-market plan. If you’re looking for someone who’s been living and breathing marketing from day one and knows how to connect SEO & Content Marketing with growth-focused execution, I’d be happy to connect.

Experience

• Head of Marketing · Final Apps2024-07-01 –

  - Ranked Shopify apps for high-value keywords (e.g., PDF, Barcode, SKU) through effective ASO strategy in the top 3 spots. - Led the Black Friday 2024 campaign, nearly doubling revenue with 85% user retention post-sale. - Managed Shopify Ads with an average ROI of 259.6% across the apps. - Improved onboarding flows through A/B testing and retention-focused experiments on apps - Grew app visibility through YouTube videos ranked for core search terms for the apps with YouTube SEO.

• Growth Marketing Manager · BLS Inc.2023-04-01 – 2024-06-01

  - Scaled the organic search impressions by 439%, organic visits by 941%, and CTR from 1.7% to 4.2% by optimizing existing content, forming a topic cluster and strategic internal linking. - Pre-launch strategy for the latest product and ads. - Increased traffic growth to the main website by 20% through the use of organic sources like Quora, social media and Pinterest

• SEO and Content Marketing Manager · Delta 4 Commerce (previously Republic of Sellers)2022-05-01 – 2023-03-01

  - Started a blog that got the brand from ZERO to 5K organic visitors per month with less than 40 blogs and no paid backlinks and authority in less than 1 year. Achieved through the use of specific tried and tested keyword strategy and high-quality structured content. - Designed and implemented the migration from Shopify to Woocommerce for better customization and to make it more SEO-friendly. It was a highly risky operation because the brand was getting consistent clicks already. But it paid off as the migration was successful and resulted in a 530% increase in organic visitors. - Achieved rank of 70% of all the blogs and pages with an effective KW strategy and content structure and clusters.

• Blog Marketing & Portfolio Manager · CrowdyBlog2020-03-01 – 2022-09-01

  - Started building blogs and grew them from scratch to 2.5M Impressions - Partnered with starter blogs and doubled their traffic and revenue - Certifed Semrush Agency Partner - Helped businesses leverage blogs as a new organic traffic source - Ranked 500+ keywords for different businesses

• Marketing Strategist · Digital Akshaya2020-08-01 – 2021-10-01

  - Acquired the first 3000 paid customers for the brand with organic growth hacking and ZERO in ad spent - Ran several organic campaigns which resulted in more than 20,000 members on the brand’s Whatsapp community in less than 6 months - Implemented a CRM which helped in improving the customer success rate from 61% to 86% with better coordination between the team and an effective customer communication strategy.

Education

• SRM Institute of Science and Technology (SRMIST)Bachelor of Business Administration - BBA, Digital Marketing
• School16Technology Career Acceleration Program, Business Administration and Management, General
• Nirmala Matha Central School, ThrissurCommere, Accounting

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