Minhaz H.

About

Minhaz is a senior growth marketer who helps D2C and consumer tech brands to scale sustainably. He specializes in multi-channel acquisition, lowering CAC, improving funnel conversion, and increasing LTV through structured experimentation across creative, CRO, and lifecycle retention. His work is hands-on and directly tied to ROI and payback, rather than vanity KPIs. Minhaz has deep experience in mobile app growth.

Experience

• Head of Marketing · Immunefi12-01-2023 –

  - Led 3 product launches and built multi-channel outbound strategy (LinkedIn Account Based Marketing, paid media, Google Ads, KOLs, Events) driving 2.22× MQL growth QoQ and 1.6× ARR increase - Developed brand narrative and content strategy with organic playbook and design system, resulting in 3× share of voice increase and 2.86× inbound lead growth - Optimized website funnels improving retention by 24%, launched thought-leadership programs generating 10× lead increase while managing remote cross-functional team of 7

• Director - Digital Marketing · Gameskraft10-01-2019 – 12-01-2023

  - Launched 4 games and built multi-channel user acquisition strategy (Meta, Google Ads, Apple Search Ads, TikTok, YouTube, affiliates, programmatic advertising) scaling to 400K+ transacting users with 3.7× ROAS on $30M budget. Led 25-person cross-functional team with data-driven SOPs - Optimized full funnel customer journeys through cohort analysis, A/B testing, and PLG flows, improving LTV/CAC by 16% MoM. Doubled organic growth via SEO/ASO, PR, and influencer programs while boosting landing page CVR by 35% - Built 300+ affiliate network driving 70% of new user acquisition. Developed whale-acquisition model growing high-value users 7-8% MoM, implemented churn-prediction model lifting M1 retention by 23%, and deployed anti-fraud model saving $35K monthly as well as built customer attribution modeling to surface true channel performance

• Associate Director - Marketing · Zoomcar08-01-2015 – 10-01-2019

  - Scaled from 1 to 4 mobility products and 8 to 42 cities through 0-to-1 acquisition playbook (Meta, Google PPC, programmatic DSP, affiliates, partnerships), achieving 4× user growth in 6 months and 30% CAC reduction - Built behavior-based customer segmentation for personalized CRM and tiered loyalty program, driving 20% repeat booking lift and 35% download-to-booking conversion via PLG tactics and A/B-tested UI - Drove ~30% monthly revenue growth through dynamic pricing algorithms and off-peak discounts, expanded OTA partnerships boosting topline by additional 20%

• Manager - Marketing · Lenskart.com07-01-2014 – 07-01-2015
• Assistant Manager - Marketing · Yebhi.com05-01-2012 – 06-01-2014
• Founder · Explorertrail - Experiential Travel Brand05-01-2013 – 03-01-2014

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