Monica Zheng

About

With a Bachelor of Science in Media, Culture and Communications and a minor in Sociology from New York University, I have a strong foundation in understanding human behavior and communication. As a Product Manager at Bestway USA, I successfully managed the end-to-end product lifecycle for multiple outdoor leisure product categories, driving significant sales growth and spearheading market research for new product strategies. My experience also includes internships at education startup Beetbox, research and editorial work at Bookstr, and supporting special programs at NYU School of Professional Studies. Additionally, I have served as a Residential Assistant at New York University, a Student Assistant at the NYU College of Arts and Science, and as a Secretary at Wisconsin Badger Camp. These roles have honed my skills in communication, research, and project management, making me a versatile and experienced professional.

Experience

• Product Manager · Bestway USA10-01-2019 – 05-01-2023

  Promoted twice within 3 years due to strong work performance & independent work style. End-to-end product lifecycle management for ~6 outdoor leisure product categories each season, totaling ~70 product SKUs. Drove sales growth in one category to achieve a peak growth of ~309%, maintaining an overall 109% growth performance pre- to post-pandemic. Spearheaded market research into potential new product category, proposing a viable product strategy within a tight 4-month deadline that gained approval from Chief Strategic Officer. Facilitated collaboration across 7 cross-functional teams in 3 global offices, leveraging knowledge of new category and ability to be the user voice while reserving product design expertise to industrial designers and project engineer teams. Followed through on prior season's development amid ongoing new product development for the upcoming season by creating impactful, innovative sales tools and giving two global sales presentation.

• Education Startup Intern · Beetbox03-01-2019 – 07-01-2019

  Managed communication materials (e.g., designing and putting together a Press Kit, editing images and content to be placed on social media accounts). Conducted extensive research on the role of education and teaching styles to provide blog content. Prepared and sent out startups headliner product ready-to-go turnkey learning kits. High usage of Excel, MailChimp, and Canva.

• Research & Editorial Intern · Bookstr09-01-2018 – 10-01-2018

  Researched authors/representatives for print interviews and appearances on Facebook Live Bookstr Talks.

• Office Assistant | Office of Special Programs · NYU School of Professional Studies06-01-2018 – 08-01-2018

  Supported NYU High School Academy programs, offering opportunities for low-income high school students to explore possible college majors while experiencing NYU campus life. Managed and coordinated students experience from onboarding to the end of each student's one-week college experience on campus.

• Residential Assistant · New York University05-01-2018 – 08-01-2018

  Promoted community development by serving as a liaison, role model, peer counselor, resource and referral person, advocate, policy enforcer, and leader for 500+ summer housing residents.

• Student Assistant | Psychology Department · NYU College of Arts and Science01-01-2018 – 04-01-2018

  Execute preparations and setups for prospective PhD students' Open House events. Perform high quality administrative duties, including proofreading documents and ad hoc tasks.

• Secretary · Wisconsin Badger Camp06-01-2017 – 08-01-2017

  Managed daily operations of the camp business office, including customer service, human resources, and communication functions (High usage of Excel, Word, and Outlook). Oversaw two assistants. Photographed and edited camper photos for camp scrapbook. Recorded, filed, summarized and prepared reports related to camper registrations and human resources.

• Office Assistant · Tiara Connection05-01-2016 – 08-01-2016

  Fulfilled home business pageant orders often exceeding $100 in value. Resolved customer concerns over phone and email, insuring timely deliveries. Updated business social media presence. Product development.

Education

• New York UniversityBachelor of Science - BS, Media, Culture and Communications Major & Sociology Minor

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