Morenike Oloruntoba

About

Hi! I am a media & communications professional with a focus on social media strategy and strategic brand communications. I believe the stories we tell are the stories that shape the world. As a brand strategist, I love story-focused brand building. I have a background in social media, marketing, brand development and strategy as well as copywriting. In many industries, I know it can be intimidating to enter the market or feel like you make an impact. With the right messaging, strategy, partnerships and community-building tactics, I know there is space for your business to thrive. I love a compelling story. A story that leaves me searching for the details behind the scenes because that is where the magic happens. I am that woman that searches up the cast and the real-life story after a movie so be warned. Through powerful and effective stories I will help you, unite and empower and engage consumers to make them passionate about your brand. SKILLS & COMPETENCIES Brand Strategy, Digital Campaign Strategy, Copywriting, Ad scriptwriting, Brand story copywriting, Product Naming, Content Strategy, Content Creation

Experience

• Social Media Strategist · Irvine Partners05-01-2024

  I work on integrating and executing social media and influencer strategies into a global agency's public relations and communications plans.

• Content and Community Strategist · The A1 Productions11-01-2023 – 01-01-2024

  As a Content and Community Strategist, likely focused on developing content strategies and engaging with the community to enhance brand presence.

• Marketing Associate · standard. beauty01-01-2022 – 01-01-2023

  I was Junior Marketing Associate at Standard Beauty. I worked on campaign development, brand strategy and building, influencer marketing, email marketing and social media. I also worked on creating campaign and influencer marketing briefs and copywriting.

• Marketing Intern · Villarreal CF, SAD06-01-2020 – 08-01-2020

  I was a remote intern who focused on African market integration.

• Public Relations Intern · 20 ACROSS06-01-2017 – 06-01-2017

  As a Public Relations Intern, likely assisted in PR campaigns and media relations.

Education

• Vega SchoolBachelor of Arts - BA, Honors in Strategic Brand Communication
• Nelson Mandela UniversityBachelor of Arts - BA, Media Communications and Culture

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