Morgan Abdallah

About

With nearly two decades of experience in marketing and design, I am currently the Director of Marketing at Token, where I have been instrumental in optimizing revenue operations and transitioning the company from consumer products to enterprise solutions. My role involves managing CRM systems, developing KPIs, and collaborating across departments to drive revenue growth. Previously, I honed my skills as a freelance designer and marketer, specializing in web development, SEO, and digital marketing strategies. My past roles include Digital Marketing Manager at Hoselton Auto Mall and contributing to digital marketing at Site Hub. I have a proven track record in enhancing brand visibility and engagement through strategic marketing initiatives. My expertise spans across sales enablement, brand identity development, and implementing innovative solutions to improve efficiency and effectiveness in marketing operations.

Experience

• Director of Marketing · Token03-01-2020

  Designed and implemented scalable processes and systems to optimize the company's revenue operations, including sales, marketing, product and customer success. Managed and maintained the company's CRM system, website and social media profiles, customer success and onboarding programs, ensuring data accuracy, completeness, and integrity to enable effective decision-making. Worked cross-functionally with sales, operations, finance, and product development teams to identify and implement automation opportunities company wide, streamline manual processes, increase productivity, and drive revenue growth. Developed and implemented KPIs, dashboards, and reports to track performance across key metrics, providing actionable insights to stakeholders. Responsible for redefining the marketing and branding strategy to transition from consumer products to enterprise solutions, including market analysis, product development, sales enablement, overseeing targeted marketing campaigns, and collaborated with a creative agency to define and develop a new brand identity aimed at targeting and securing B2B clients. Collaborated with sales and leadership to define territories, quotas, and compensation plans, ensuring alignment with company objectives and conducted regular analysis of sales pipeline and conversion rates, identifying areas for improvement and implementing strategies to increase conversion rates. Led training and onboarding programs for sales and customer success teams on processes, tools, and best practices. Stayed up-to-date with the latest trends and best practices in revenue operations and sales technology, implementing innovative solutions to drive efficiency and effectiveness.

• Design and Marketing · Freelance01-01-2005

  With a robust background in freelance graphic/web design and development, alongside a comprehensive expertise in internet marketing, I have proficiently executed various projects encompassing Wordpress design and development, Woocommerce integration, on and off-site search engine optimization (SEO), search marketing, pay-per-click (PPC) campaigns, email marketing, strategic link building, social media marketing, and analytics.

• Digital Marketing · Site Hub09-01-2017 – 12-01-2018

  Contributed to digital marketing strategies and campaigns, enhancing brand visibility and engagement.

• Digital Marketing Manager · Hoselton Auto Mall06-01-2016 – 06-01-2017

  Managed digital marketing initiatives to drive customer engagement and sales growth.

• Marketing · Phu Concepts, Inc.02-01-2016 – 06-01-2016

  Assisted in marketing efforts to enhance brand presence and market reach.

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