Morgan Johnson

About

Currently pursuing a Master of Business Administration (MBA) in Marketing at Southern Methodist University, I hold a Bachelor of Arts (BA) from Houston Christian University. My professional journey includes diverse roles in marketing and social media. As a Social Media Specialist at Z Gallerie, I managed and optimized social media presence, creating engaging content and analyzing performance metrics. At Hummingbird Art and Design, I served as Marketing Director, leading strategic marketing initiatives and managing campaigns to drive brand growth. As Co-Founder and Chief Marketing Officer at BONNE VUE, I generated pitch decks, designed high-fashion collections, and implemented comprehensive marketing strategies. I also negotiated influencer and brand partnership contracts, managed campaign budgets, and coached a team in content creation and influencer outreach. My experience spans from developing strategic marketing plans to executing high-impact campaigns, always aiming to enhance brand visibility and engagement.

Experience

• Social Media Specialist · Z Gallerie03-01-2024 – 05-01-2024

  Responsible for managing and optimizing social media presence, creating engaging content, and analyzing performance metrics to enhance brand visibility.

• Marketing Director · Hummingbird Art and Design05-01-2023 – 03-01-2024

  Led marketing initiatives, developed strategic marketing plans, and managed campaigns to drive brand growth and engagement.

• Co-Founder, Chief Marketing Officer, Lead Social Media Marketing Specialist · BONNE VUE09-01-2020 – 06-01-2023

  Generated Bonne Vues pitch deck and proof-of-concept, surveying consumers and influencers with 20,000+ reach, and held meetings with industry executives and venture capitalists during raise period. Designed first high-fashion collection with 20 innovative pieces, appealing to client base and investors. Implemented a comprehensive expansion plan into the high-fashion market, re-imagined marketing strategy, and provided an option for increased profits. Negotiated influencer and brand partnership contracts with over 60 entities and acted as lead communication with parties to ensure long-lasting business relationships. Oversaw campaign budgets of $50k+, including but not limited to, sourcing competitive quotes, arranging media buys, and production cost for advertising. Collaborated with marketing groups to deliver best in class marketing solutions to leverage marketing analytics and market research. Coached a 15-person team in content creation and influencer outreach to further brand awareness. Analyzed over 100 comparative brands, including brick-and-mortars, aligned with Bonne Vues image and audience. Coordinated partnerships with select companies for co-marketing opportunities. Constructed brands first campaign called the Inner Artist Collection and facilitated a mutual relationship between Bonne Vue and International New York Barclay Hotel, to shoot campaign and featured products.

Education

• Southern Methodist UniversityMaster of Business Administration - MBA, Marketing
• Houston Christian UniversityBachelor of Arts - BA

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