Muneeb Farman

About

I help ecommerce and B2B organizations scale paid acquisition profitably, without sacrificing margin, attribution clarity, or operational discipline. Over the past 15+ years, I’ve personally managed and governed more than $230M in Google Ads spend, $15M+ in Meta spend, $5M+ in Microsoft Bing Ads and influenced $800M+ in trackable revenue across competitive ecommerce, retail, marketplace, and high-intent lead generation environments. My work goes far beyond campaign optimization. I operate as a fractional paid growth leader, embedded inside client teams to bring structure, accountability, and clarity across: • Growth strategy and budget governance • Performance Max, Search, Shopping, and feed architecture • Incrementality testing and waste reduction • Attribution design across GA4, GTM, CRMs, and offline conversion pipelines • Funnel and pipeline optimization for B2B and service businesses • Executive-level reporting and decision frameworks I’m known for simplifying complex acquisition systems, protecting contribution margin, and helping leadership teams scale responsibly instead of chasing surface-level growth. Today, I lead PPC AdWise LLC, supporting organizations across North America, and the EU as a hands-on strategic partner rather than a traditional agency model. I remain deeply involved in strategy, execution oversight, and performance governance, working directly with internal teams and stakeholders. If you’re scaling paid acquisition and want clarity, control, and durable growth, I’m always open to connecting. Strategy conversations: https://calendly.com/muneebfarman88/meeting

Education

• The Manchester Metropolitan UniversityMSc, Management and Consultancy
• COMSATS University IslamabadMBA

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