Mymi Gueta

About

Creative marketer and producer working at the intersection of music, art, and nightlife. Builds culture-led campaigns, scales brand presence, and executes high-impact events with strong influencer and press ecosystems, leading creative direction, content production, partnerships, and event operations across multi-brand and founder-led cultural platforms.

Experience

• Creative & Operations Lead – Founder's Office · MŌCANA12-01-2024

  Working directly under the founder, shaping MŌCANA as a multidisciplinary cultural platform across music, art, and nightlife. Lead creative direction across campaigns, content, and digital presence Conceptualize and produce all visual output (video, design, social) Co-build event identity, narrative, and audience experience Collaborate across art curation and music programming Execute high-attendance events with 80+ KOLs and 20+ press per night Art direct on-site content and post-event storytelling (aftermovies, highlights) Manage partnerships, sponsors, and cultural collaborators Oversee production and operations across all events Track performance, optimize content, and drive brand growth

• Marketing & Event Operations (Marketing & Event Operations) · Kurate Creative Agency06-01-2024 – 05-31-2026

  Operating across Bangkok’s nightlife and festival landscape. Managed marketing and content across Upper House, Baccarat, Burning City, 24BLVD Ran social (Instagram / LINE) and produced campaign content Artist management and social for Karty Party / Karty & Friends Coordinated Rolling Loud Thailand press + artist relations (O.T. Genasis, international media including Dazed) Led 808 Festival campaign (3-month rollout) delivering KPI-driven engagement growth Managed KOL ecosystems for Kolour + Burning City, and more (80+ KOL attendance) Produced real-time content during live events (Kolour, Jamie XX)

• Marketing & Creative Executive/Campaign Manager · Kommune Agency06-01-2024 – 05-31-2025

  Managing multi-brand campaigns across lifestyle, FMCG, fashion, and events. Led client accounts, communication, and campaign delivery Managed performance, reporting, and optimization across platforms AYA – Full Brand Management Directed campaigns, content, and monthly output (14+ assets) Managed influencer strategy + international activations (Singapore) Oversaw paid media (Meta, TikTok, Spark Ads) Led shoots, visuals, and on-ground activations SUNTORY (–196 / HOROYOI) Executed influencer campaigns (12–20 KOLs per campaign) SIAM SONGKRAN Ran high-budget ad campaigns + large-scale influencer activations 80+ KOL attendance / 5+ campaign videos PAAK Social media managmenet, creative campaigns, influencer marketing, video + events JD SPORTS / COSRX / SINGHA (Same Scope for Clients) Campaign support across influencer marketing, content, and creative

Education

• University of HoustonBachelor in Business Administration, Business Administration
• St. Andrews International School, Nord AngliaInternational Baccalaureate, International Baccalaureate

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