Natalie Odis-Herrera

About

Innovative and driven Content Manager experienced in delivering insightful marketing strategy, brand positioning, and web development. Empowering leader and creative problem solver skilled in finding solutions for a client’s most difficult challenges and delivering perceptive strategy to tell a brand’s story. Adaptable, creative, and challenges the status quo. Connector of people, products, and teams. Fluent in English and Spanish.

Experience

• Independent Contractor, Marketing · YUPRO02-01-2022

  Spearhead execution of an integrated omnichannel marketing program that strengthens brand identity, drives awareness, and consistently achieves performance metrics; report to Sr. Marketing Manager ► Social Media Engagement: Produce curated content that expanded organizational reach aligned with marketing strategy in partnership with Sr. Marketing Manager and external Marketing firm. Bolstered Instagram account reach by +74% and engagement by +47.7% within three months. Optimized visibility on Facebook, generating an increase of +656.7% in page reach, +14.2% in page visits, and +21.6% in page likes within eight months. ► Digital Marketing Strategy: Develop, implement, and manage social media content across platforms aligned with digital marketing strategy, ensuring consistency. Craft new content around market trends within the target industry. ► Data & Analytics: Deliver actionable analytics and insights using Google Tags Manager + Google Analytics. Monitor benchmarks to measure marketing program impact and analyze the effectiveness of campaigns, ensuring optimal results. ► Content Development: Write, design, and implement digital media content to support identified needs. ► Copywriting: Copywrite assets for blogs and digital marketing, including career readiness resources. Built client-centric social media content (asset + copy) for ongoing, mission-aligned campaigns.

• Owner & Operator · Zented Candle Co.09-01-2020

  Direct streamlined operations for an E-Commerce business and social media presence on Instagram, Facebook, TikTok, and Pinterest platforms. Optimize brand positioning and increase market share within a crowded marketplace. ► Web Development: Amplified user experience (UX) using CSS + JavaScript on Shopify platform. Curated assets and copy on landing pages. ► Social Media Engagement: Launched social media channels including Facebook, Instagram, Pinterest, Etsy, Faire, and TikTok. Produced two viral videos via TikTok that reached 1.1M views, with one bringing 19.5K visitors to the online storefront resulting in a shop sell-out. Achieved 30K impressions and grew the audience to 25K in 9 months. Expanded visibility on TikTok, increasing video views by +105.2%, profile views by +45%, likes by +89.71%, and shares by +1,150%; grew following to 20K. Boosted Facebook page reach by +65.5% and increased page visits by +70.7%. ► Marketing Strategy Anticipated consumer needs to plan content strategy prior to each product launch. ► Business Development: Leverage Faire platform to connect with wholesale buyers and secure in-store placement in four stores across the U.S. Source and prospect local boutiques to negotiate product placement. Attend vendor events to forge valued business relationships through strategic networking. ► Brand Positioning: Revitalized brand identity and strengthened positioning to align with industry trends. The brand was featured in Canvas Rebel and will be a featured supporter of a non-profit organization that works for women’s equality (2023). ► Strategic Partnerships: Foster relationships with organizations to promote prospective opportunities and business growth. Partnered with a small business to develop a custom-blended fragrance to best represent its brand. ► Product Development: Design each element of every candle collection, including fragrance selections, fragrance naming, and label creation.

Education

• Southern Methodist UniversityBachelor's Degree, Psychology
• University of DenverGraduate Degree, Information and Communications Technolgy

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