Natasha Sotiraki

About

Creative marketing generalist with 5+ years of experience helping small and growing brands scale through strategy, content, and operations. I’ve built and run a successful product business, and now support founders with everything from brand strategy and email marketing to content creation and launch planning. I bring a mix of big-picture thinking and hands-on execution, always with a calm, can-do attitude.

Experience

• Founder and Creative Director · Nisi Jewellery2022

  I founded a successful six figure dainty jewellery brand, featured in Condé Nast and Tatler. My role: — Designed jewellery and sourced manufacturers to create high quality, unique pieces. — Organised all photoshoots. Sourced models, photographers, locations and led creative direction for both e-commerce and lifestyle photoshoots. — Sourced and collaborated with global influencers on social media campaigns — Founded and scaled a six figure e-commerce business. — Planned and executed all marketing campaigns for sales, new product launches and collaborations — Led entire email marketing campaigns and flows. Wrote copy, did design work in Canva and used Klaviyo to segment audience for maximum effect — Led PR strategy and got featured in Condé Nast and Tatler — Handled day-to-day spreadsheets, admin and finances

• Senior Digital Marketing Manager · Dabble Delivery2021 – 08-01-2024
• Founder | Project Manager | Magazine Editor-in-Chief · Modern Film Archive10-01-2020 – 08-01-2024

  Built and scaled film photography curation page, @modernfilmarchive to over 15k following on Instagram. My role: — Interviewed film photographers globally — Developed a Shopify website — Managed all marketing initiatives — Managed a global team of graphic designers, photographers, publishers, and junior creatives to develop a physical magazine called 'In Grain' which sold out on its first launch. Directed everything from concept to execution. — Built community of 15k on instagram. — Over 350k views on reels and high engagement on every post.

• Executive Assistant to CEO | Digital Marketing Manager · ARTEMIS Accessories10-01-2020 – 08-01-2024

  Worked with start-up company Artemis as a personal assistant to the CEO and as the Digital Marketing Manager. Involved in all aspects of the business, from digital marketing to administration to creative direction. Contributed to the growth of a small startup. Roles included generating statistically driven monthly reports, providing daily executive support to the CEO, creative content creation, digital marketing strategy, CRM and email marketing, paid media, account management, buying and merchandising, and blog writing/SEO.

• Executive Assistant to CEO | Digital Marketing Manager · That Counts04-01-2021 – 08-01-2021

  As an Executive Assistant and Digital Marketing Manager, likely responsible for providing executive support to the CEO and managing digital marketing strategies to enhance brand presence and growth.

Education

• University of LeedsInternational Business and Spanish, Business and Languages
• Universidad Carlos III de MadridJournalism and Humanities, Art/Art Studies, General
• North Chadderton Sixth FormBiology (A*), English literature (A*), History (A), Spanish (A)

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