Nia Robinson
Designing Global Growth Marketing Systems with Conversion Architecture for International Market Expansion and Data-Driven Brand Growth
4 yrs experience · New York, NY · <10 hrs/week
About
I'm a little obsessed with new beginnings — the moment someone decides to reinvent…
Skills
Experience
- Media Strategist · Squarespace03-01-2024 – 10-01-2025
Driving top-of-funnel acquisition and brand consideration across 8-10 global markets for a leading SMB website builder and ICANN-accredited domain registrar. Leveraging performance data and Brand Lift Studies (using Looker and measurement vendors) to identify high-intent SMB audiences and translate those insights into optimized media strategies. My work includes focusing on creator-centered Sponsored Streaming programs on Twitch to improve product education for next-gen entrepreneurs, in alignment with the cultural nuances of each of their respective markets.
- Senior Marketing Operations Analyst · American Express Business10-01-2022 – 03-01-2024
A core contributor to Business Line of Credit and Business Checking GTM strategies. My primary focus was defining core product messaging and positioning for SMB lending products, while planning + executing paid search and media campaigns in alignment with the rebrand of Kabbage by Amex into Amex Business Blueprint. I collaborated cross-functionally with Product Marketing, Creative, and Sales teams to conduct competitive analyses, research customer pain points, and understand customer personas in order to advocate for relevant messaging and creative assets that could withstand the scrutiny compliance reviews (Min-Criteria, Use Case, LTO to name a few). This role drove significant acquisition growth, notably achieving a QoQ increase of 2.3B in impression volume and 18M in click volume across paid channels by managing the complete creative development lifecycle and tripling live-in-market creative inventory.
- Associate Media Planner | Target · Essence06-01-2021 – 04-01-2022
Supported tactical media planning and execution for Target campaigns; grew multicultural audience engagement through category-focused, upper-funnel strategies; improved cross-functional processes, reduced campaign errors, and increased budget reporting accuracy.
- Brand Strategy Intern · Lividini & Co.01-01-2021 – 03-01-2021
Assisted in developing brand strategies and contributed to various marketing initiatives.
- Marketing and Public Relations Intern · PIMFA - Personal Investment Management & Financial Advice Association02-01-2020 – 03-01-2020
Supported marketing and public relations efforts, contributing to communication strategies and media outreach.
Education
- New York UniversityBachelor of Arts - BA, International Relations, Digital Marketing
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