Nicholas Pusic
Turning Content into Pipeline | Product Marketing & Growth in B2B SaaS AI
3 yrs experience · Vancouver, BC · <10 hrs/week
About
Growth-focused product marketer with 3+ years of experience in B2B SaaS and AI. Proven track record of building content and GTM strategies that drive engagement, pipeline, and revenue. Experienced across LinkedIn growth, email marketing, sales enablement, and enterprise-focused content. Combines data-driven decision making with strong copywriting and storytelling skills, supported by hands-on experience with CRM, analytics, and marketing automation tools.
Skills
Experience
- Product Marketing Specialist - Growth & Content · Kaitongo AI2024
Led product marketing and growth initiatives at a B2B SaaS AI startup, developing content, sales enablement assets, and GTM strategies that supported enterprise acquisition and revenue growth.
- eCommerce Project Manager Assistant · L'Oréal07-01-2024 – 12-01-2024
Supported L’Oréal’s global eCommerce initiatives by delivering competitive analysis and performance insights that informed product selection and activation strategies, including the launch of TikTok Shop.
- Copywriter · Freelance - Nicholas Pusic01-01-2023
Delivered 150+ freelance copywriting and content projects for B2B SaaS and tech clients, generating repeat business through high-performing, revenue-focused content.
Education
- University Of British ColumbiaBachelors, Philosophy
- Emlyon Business SchoolMaster's, Data Science & Digital Marketing
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