Nico Buonasora

About

I am a dedicated and results-oriented Digital Marketing Manager with over 5 years of experience in the dynamic world of global influencer marketing and strategic client campaigns. Passionate for the health & fitness industry and creative strategy. Currently, I am spearheading initiatives at Jetfuel Agency, where I've achieved remarkable YoY revenue growth of 55% for our e-commerce clients. I am most proud of orchestrating a flash sale campaign for Perfect Bar, resulting in an extraordinary 375%+ YoY revenue surge. My journey has woven through diverse landscapesfrom Yoke Network, where I drove a 200% increase in ROAS for our mobile app clients, to contributing to social impact initiatives at Hate Is A Virus where we raised over $1 million USD to give back to various communities. I thrive on fostering cross-cultural collaborations and am passionate about leveraging influencer and social media marketing to create meaningful connections between brands and their audience. Let's connect and explore opportunities to drive impactful results together. #InfluencerMarketing #StrategicCampaigns #EcommerceGrowth #AccountManagement #GlobalCollaboration

Experience

• Client Strategy Manager · jetfuel.agency07-01-2023

  - Leads strategic initiatives for 6+ ecommerce clients across email/SMS, Meta, and Google while managing monthly budgets of $150K+ - Spearheaded a flash sale campaign for Perfect Bar, resulting in a remarkable 375%+ YoY revenue growth in October 2023. - Developed and implemented a successful Black Friday/Cyber Monday campaign for Free2b, achieving a 55% YoY revenue growth. - Efficiently manage and delegate tasks across cross-functional teams, ensuring seamless account operations and client satisfaction.

• Account Manager · Yoke Network01-01-2022 – 06-01-2023

  - Drove ROAS for 7+ mobile app clients by 200%+ through a data-driven approach on paid ads planning and execution. - Expanded business to ecommerce clients, resulting in a 47%+ increase in client sales performance through TikTok User Generated Content. - Handled monthly marketing budgets of $200K+, upselling clients to increase budgets by up to 550%+ to scale up campaigns.

• Social Media Manager · Hate Is A Virus07-01-2020 – 07-01-2022

  - Planned and executed successful social media campaigns, achieving a 560% increase in followers on Instagram over a one-year period. - Raised $1 million through social media efforts and live streaming events, supporting Asian American/Pacific Islander led organizations. - Managed social media influencer collaborations to promote Hate Is A Virus' anti-racism message and merchandise sales. - Engaged with the community daily to ensure consistent messaging and handled inquiries on our social media platforms.

• Global Marketing Assistant · AXIS-Y08-01-2021 – 02-01-2022

  - Led the product development of the new skincare line, Made For Me By Me, leveraging A/B testing across 50+ global participants. - Garnered 125% YoY revenue growth by spearheading a successful influencer and social media marketing strategy to enter the US market. - Increased Instagram following by over 10% in a 5-month span through a data-driven social media strategy. - Maintained budget efficiency through negotiation as lead point of contact of influencers to generate content receiving 4.9M+ views on TikTok.

• English Second Language Teacher · CHUNGDAHM Learning11-01-2020 – 04-01-2021

  As an English Second Language Teacher, contributed to the development of students' English language skills through structured lesson plans and interactive activities. Facilitated a positive learning environment and adapted teaching methods to meet diverse student needs.

Education

• Pace University - Lubin School of BusinessBachelor of Business Administration - BBA, Business Administration and Management, Marketing Minor

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