Nicole Grizzard

About

Results-driven Marketing Manager with 5+ years of experience developing and executing email and digital communication campaigns across healthcare, nonprofit, and membership-based organizations. Skilled in audience segmentation, content development, campaign management, A/B testing, and performance analysis to drive engagement and retention, with brand-aligned messaging across newsletters, promotional campaigns, automated workflows, and SMS communications.

Experience

• Marketing Manager · Advantia Health08-01-2025

  Develops and executes email and SMS marketing campaigns, newsletters, and patient communications for 9 women’s healthcare practices across regional markets. Manages audience segmentation, campaign calendars, and digital content while supporting website updates, social media initiatives, and operational communications. Collaborates with providers and cross-functional teams to create brand-aligned messaging for patient education, provider promotions, practice updates, and engagement campaigns.

• Communications Specialist · Signal Strategies03-01-2021

  Developed and executed email marketing and content strategies for nonprofit and small business clients, contributing to an 83% increase in client revenue through targeted communications and lead generation. Wrote and managed newsletters, email campaigns, web copy, and digital and print content aligned with brand messaging and audience engagement goals. Oversaw website content, CRM updates, and digital communications while coordinating branded marketing materials and client-facing publications.

• Membership Specialist · Peanut and Tree Nut Processors Association12-01-2019 – 02-01-2021

  Developed and executed email marketing campaigns, newsletters, and content strategies to support engagement and organizational initiatives. Managed digital communications, CRM updates, website content, and brand messaging, contributing to increased engagement and an 86% increase in client revenue.

Education

• Liberty UniversityBachelor of Science, Communications

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