Nicole Service

About

A graduate of Northeastern University with a Bachelor of Science in Mechanical Engineering, I have transitioned into a dynamic career in marketing and social media management. Currently, I serve as a Social Media Manager at OmieLife, where I coordinate photoshoots, optimize Google Ads, and manage influencer communications to drive brand growth. As a Co-Founder of The Candid Cooks, I develop SEO-friendly recipes and manage content strategy across multiple platforms. My previous roles include Marketing Specialist II at Raypak, where I developed go-to-market strategies and collaborated cross-functionally, and Engineer I at HRL Laboratories, where I designed mechanical parts for cryogenic applications. Additionally, I have experience as a Brand Ambassador for the New York City Data Science Academy, promoting programs on campus.

Experience

• Co-Founder · The Candid Cooks01-01-2021

  - Research, develop, photograph, and publish SEO friendly original recipes and food content at www.thecandidcooks.com - Manage social media, email marketing, and blog content calendars, content creation, and publishing - Analyze KPIs and implement strategic changes to drive continuous growth - Collaborate with local and national food & beverage brands through UGC and recipe development - Promote products for global brands through affiliate marketing

• Social Media Manager · OmieLife06-01-2022

  - Generated over $380k in direct sales (15.8% of total direct sales) with an average 36 ROAS through Google Ads campaigns during the 2023 back to school season - Manage influencer communications, paid campaigns, and brand partnerships to grow brand awareness - Grow and manage TikTok and third party affiliate programs to drive sales and expand reach on social media - Manage and execute social media and email marketing content strategy, including content creation for Instagram and TikTok - Produce and creative direct photoshoots and video shoots to continually enhance our digital marketing asset library - Launch new products via social media and email marketing to drive brand engagement and sales

• Marketing Specialist II · Raypak05-01-2021 – 03-01-2022

  Collaborated cross-functionally to develop go-to-market strategies, launch new products, and increase sales. - Developed and executed marketing strategy for commercial products, including organic and paid advertising, trade shows, social media, and email communications - Collaborated with Engineering, Product Management, and Sales to develop targeted messaging of product features, benefits, and value for successful product launches - Drove development of unique sales tools to increase brand awareness and customer engagement - Monitored and reported key metrics with a custom Smartsheet dashboard solution

• Engineer I · HRL Laboratories, LLC08-01-2020 – 05-01-2021

  - Performed system-level mathematical analyses to identify and address key bottlenecks to overall performance - Documented and developed standardized processes for part-level and system-level assemblies - Designed manufacturable mechanical parts for cryogenic applications and validated performance through stress testing - Developed a user-friendly SharePoint database to streamline collection and analysis of vendor performance metrics

• Brand Ambassador · New York City Data Science Academy07-01-2019 – 01-01-2020

  - Advertised programs on Northeastern's campus through flyering and social media channels - Collaborated with student organizations to advertise through word of mouth

Education

• Northeastern UniversityBachelor of Science (B.S.), Mechanical Engineering
• West Morris Mendham High SchoolHigh School

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