Nikita Telesford

About

Data-Driven Marketer | Former Pro Athlete | Strategic Problem-Solver with a Passion for Growth As a former Division I and professional basketball player turned marketing professional, I bring a winning combination of data-driven decision-making, creative problem-solving, and relationship-building skills to the table. My entrepreneurial journey as the owner of Virtual Bestie Solutions has equipped me with hands-on experience in driving business growth through analytics, strategy, and collaboration. And during my time as one of the top-performing servers at Moxies, I honed my ability to build strong customer relationships, anticipate client needs, and exceed sales targets in a fast-paced, team-oriented environment. In my career, I’ve consistently demonstrated the ability to adapt under pressure, lead teams to success, and tackle challenges head-on. Now, I’m excited to transition into data-driven roles where I can apply my unique blend of marketing expertise and analytical thinking to solve complex problems, build meaningful connections, and drive results. What I Bring to the Table: • Data-Driven Insights: Experienced in tracking and analyzing performance metrics (e.g., Google Analytics, CRM systems) to identify trends, optimize strategies, and make informed decisions. • Sales Excellence: Skilled at building strong relationships, uncovering customer needs, and creating value-driven solutions that drive conversions and revenue growth. • Strategic Marketing Expertise: Proven ability to design and execute campaigns, create compelling content, and optimize websites to engage target audiences and boost ROI. • Leadership and Teamwork: As a team captain and professional athlete, I bring a disciplined, results-oriented approach to leadership and thrive in collaborative environments. • Creative Problem-Solving: Leveraging my entrepreneurial mindset, I’ve developed solutions that help businesses stand out and achieve sustainable growth. My Edge: Spending years as a professional athlete across eight countries taught me resilience, adaptability, and how to perform under pressure. These qualities, combined with my entrepreneurial background, allow me to navigate ambiguity, connect with diverse audiences, and exceed expectations. Let’s Connect: I’m actively seeking opportunities in tech where I can contribute my unique perspective, analytical mindset, and passion for creating impact. If you’re looking for a driven, loyal, and strategic thinker to join your team, let’s connect to explore how I can add value to your organization.

Experience

• Server · Moxies07-01-2023

  Consistently recognized as a top performer, earning the distinction of highest weekly sales multiple times through exceptional customer service and relationship-building. Developed strong customer relationship skills by creating a welcoming, hospitable environment and ensuring guest satisfaction. Effectively communicated product knowledge, guiding guests through menu options and providing tailored recommendations to meet their preferences. Demonstrated strong problem-solving abilities by addressing and resolving customer concerns promptly, maintaining a high standard of service under pressure. Earned positive reviews and commendations for attention to detail, adaptability, and a customer-focused approach.

• Marketer | Website Designer · Virtual Bestie Solutions03-01-2021 – 09-01-2024

  Established and successfully operated a thriving marketing business specializing in virtual assisting, content creation, social media management, and copywriting. Utilized strategic marketing tactics to attract a diverse clientele, delivering tailored solutions to meet their unique needs and goals. Led a team of professionals, effectively delegating tasks, managing projects, and ensuring exceptional client satisfaction. Developed and executed comprehensive marketing strategies, driving brand visibility, engagement, and business growth for clients across various industries. Produced high-quality content, including blog articles, social media posts, email campaigns, and website copy, consistently exceeding client expectations. Implemented effective social media management techniques, growing followers, boosting engagement, and driving lead generation for client businesses. Leveraged copywriting expertise to craft persuasive and compelling messaging that resonated with target audiences, resulting in increased conversions and sales. Collaborated closely with clients, maintaining open lines of communication, and providing personalized guidance to achieve their marketing objectives. Stayed abreast of industry trends, emerging technologies, and best practices, continuously refining strategies to deliver cutting-edge solutions to clients.

• Professional Basketball Player · CDC Los Leones02-01-2024 – 05-01-2024

  Demonstrated exceptional skills in teamwork, leadership, adaptability, and perseverance while representing Vitoria. Developed a robust work ethic, discipline, and the ability to perform under pressure in a fast-paced, highly competitive environment. Cultivated a global perspective, enhancing cross-cultural understanding and communication skills through interactions with teammates and coaches from diverse backgrounds. Collaborated with a team of professionals, including coaches, trainers, and support staff, to achieve shared goals and deliver outstanding performances. Showcased dedication, resilience, and determination to overcome challenges, injuries, and setbacks, reflecting a strong professional mindset.

• Professional Women’s Basketball Player · Vitória Sport Clube09-01-2021 – 12-01-2021

  Demonstrated exceptional skills in teamwork, leadership, adaptability, and perseverance while representing Vitoria. Developed a strong work ethic, discipline, and ability to perform under pressure in a fast-paced and highly competitive environment. Cultivated a global perspective, fostering cross-cultural understanding and communication skills through interactions with teammates and coaches from diverse backgrounds. Collaborated with a team of professionals, including coaches, trainers, and support staff, to achieve shared goals and deliver exceptional performances. Showcased dedication, resilience, and determination to overcome challenges, injuries, and setbacks, which translate into a strong professional mindset.

• Professional Women’s Basketball Player · Ungmennafélagið Skallagrímur09-01-2020 – 06-01-2021

  Demonstrated exceptional skills, leadership, and teamwork on and off the court, contributing to team success and achieving notable accomplishments. Adapted to diverse cultures and environments, fostering global awareness, resilience, and the ability to thrive in high-pressure situations. Developed strong communication and interpersonal skills while collaborating with teammates, coaches, and staff from various backgrounds. Honed time management, discipline, and problem-solving abilities through rigorous training schedules and demanding travel itineraries.

Education

• Oakland UniversityBachelor's degree, Marketing
• Concordia UniversityMaster of Arts - MA, Digital Innovation in Journalism Studies

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