Noel Santos

Noel Santos

Strategic Marketing Leader | Media Expert

10 yrs experience · <10 hrs/week

About

With a robust background in communication and media, I hold a Master of Arts in Emerging Media from Loyola University Maryland and a Bachelor's in Communication and Media Studies from Seton Hall University. Currently, I serve as the Development and Marketing Manager at the Mental Health Association, where I lead strategic marketing initiatives and enhance brand presence. My previous role as a Development Associate at the same organization involved designing impactful ad campaigns and managing social media channels. I also teach as an Adjunct Professor at Adams State University, focusing on communication courses. My experience at Kessler Foundation as a Donor Engagement Specialist and Development Assistant honed my skills in fundraising, donor relations, and content creation. I am passionate about leveraging media and communication strategies to drive engagement and support organizational missions.

Experience

  • Development and Marketing Manager · Mental Health Association07-01-2024

    Responsible for overseeing development and marketing strategies, managing campaigns, and enhancing brand presence.

  • Development Associate · Mental Health Association10-01-2018 – 07-01-2024

    Conceptualized and designed multiple comprehensive AD campaigns, strategically showcased on TV and Radio, as well as SHU basketball games and featured across NJ Transit platforms including buses, PATH stations, and trains, ensuring widespread visibility and audience engagement. Revitalized marketing materials to establish a cohesive brand identity within the community, ensuring a consistent and professional representation of the agency's image. Built and managed all social media channels from inception, developing content and engagement strategies to communicate the impact of the agency mission and effectively enhance brand presence. Collaborated closely with the Senior Director in planning and executing various events, including the Annual Gala, President's Club, and Legislative Breakfasts, ensuring seamless end-to-end coordination and successful implementation. Contributed to a website redesign project by providing content creation, design input, and collaborating with external design partners to improve overall user experience and effectively convey the agency's mission. Maintained website content and communications. Managed and recorded all non-governmental gift receipts, including individual, foundation, and business donors.

  • Adjunct Professor · Adams State University01-01-2021

    Teaching Undergraduate Communication courses in the English Department, including Social Media, Mass Media Research Methods, Diversity in Media, Public Speaking, Spanish Media, and Fundamentals of Media Communications. Created course curriculum, objectives, and lessons for the Communication courses.

  • Donor Engagement Specialist · Kessler Foundation01-01-2017 – 09-01-2018

    Achieved a 500% increase in fundraising revenue through cultivation of major gift prospects, events, and grant sponsorships in collaboration with team members. Created design and content for Stewardship Reports and Annual Reports for distribution. Crafted impactful email content and leveraged analytics to optimize engagement and drive targeted audience actions. Researched, compiled, and maintained comprehensive databases of sponsors and grants, along with grant writing and submission. Uplifted the Foundation's peer-to-peer fundraising campaign by building out its web page, creating a fundraising toolkit, and assisting individual fundraisers. Implemented and developed data segmentation and appeal analysis reports to analyze growth and areas for improvement.

  • Development Assistant · Kessler Foundation05-01-2014 – 01-01-2017

    Handled all administrative and public relation aspects of fundraising. Assisted with donor relations, managing the database for fundraising efforts, and creating reports on individual and institutional donors.

Education

  • Loyola University MarylandMaster of Arts - MA, Emerging Media
  • Seton Hall UniversityBachelors, Communication and Media Studies, Minor in Advertising and Graphic Design

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