Olivia Shalhoup

About

An early believer in the power of social media for artists, Olivia is the CEO of Amethyst Collab where she leads Digital Strategy for a roster of chart-topping artists and works with label partners Interscope, Def Jam Recordings, Warner Music, Sony Music, 10k Projects, and Internet Money. She began her journey in the music industry as an intern at Carpark Records in Washington, DC, and went on to work in Marketing and Social Media at Maverick before starting renowned digital marketing agency Amethyst Collab.

Experience

• Founder & CEO · Amethyst Collab03-01-2020

  Featured in Billboard, New York Times, and more, Amethyst has established itself as a premiere boutique marketing and PR agency in the entertainment industry. With superstar clients like Ashanti, Trippie Redd, POWER Book 3: Raising Kanan, and more, Amethyst works with a diverse range of clients on their digital presence, specializing in social media content from ideation to execution. Lead social media and digital marketing campaigns, specializing in social media strategy and innovative rollout strategy. Clients include labels such as Universal Music Group, Warner Music, Sony Music, 10k Projects, and more.

• Social Media Manager & Strategist · Wild Card Creative Group12-01-2023 – 06-01-2024

  Community Manager for POWER Book III: Raising Kanan on STARZ. Content strategy and ideation for the POWER universe verticals.

• Music/Concerts · ICM Partners03-01-2019 – 07-01-2020

  Worked in the music and concerts division, likely contributing to event planning, artist management, and coordination of concert logistics.

• Digital & Social Strategy, Public Relations · Maverick Management05-01-2018 – 04-01-2019

  Worked directly with the Head of Content and Marketing on publicity and social media initiatives for artists. Analyzed and created plans to expand company digital marketing. Scouted talent as part of A&R team. Brought creative and innovative ideas to album and single release plans.

• Digital Marketing, Social Media Marketing · Hip Hop Caucus01-01-2017 – 08-01-2017

  Conducted artist and affiliate communication. Developed marketing strategies for events. Planned events and managed related communications.

Education

• American UniversityBA International Studies, Business and Entertainment
• Universidad Pontificia ComillasNagocios Internacional, National Security Policy Studies
• University of OxfordPhotography, Screenwriting
• ACT - American College of ThessalonikiStudy Abroad, International Relations and Affairs

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