Rachael Lovette

About

Social media leader with 10+ years driving engagement across tech and consumer brands. Adept at blending cultural storytelling with gaming activations, including campaigns tied to the Minecraft exhibit at Seattle’s Museum of Pop Culture. Skilled in TikTok-first strategy, UGC curation, and influencer partnerships to grow diverse global communities. Known for delivering measurable impact — managing multimillion-dollar budgets, leading Fortune 500 campaigns, and optimizing social ecosystems for growth. Portfolio includes Microsoft, Meta, Google, and trend-driven pop culture moments that connect brands to global audiences.

Experience

• Co-Founder · AMPLIFY0201-01-2023

  Co-Founder at AMPLIFY02, responsible for leading the company's strategic vision and growth.

• Contributing Writer · hellokpop.com08-01-2022

  Contributing Writer at hellokpop.com, creating engaging content and articles for the platform.

• Account Manager · Harmelin Media08-01-2022 – 03-01-2023

  Account Manager at Harmelin Media, responsible for managing client accounts and developing advertising strategies.

• Social Media Manager · TomboyX09-01-2021 – 07-01-2022

  Social Media Manager at TomboyX, overseeing the brand's social media presence and engagement.

• Social Media Coordinator · 24 Seven Talent04-01-2021 – 08-01-2021

  Social Media Coordinator at 24 Seven Talent, responsible for coordinating social media content and campaigns.

Education

• Parsons School of Design - The New SchoolAssociates Degree, Fashion Marketing
• Pacific Lutheran UniversityBachelor of Arts - BA, Communication and Media Studies

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