Tiana Danae

About

Experienced Social Media Manager and Content Strategist with over 6 years of success driving high-impact campaigns and managing online presences for leading brands, including The Oprah Winfrey Network, Kings of Napa, Queen Sugar, All Rise, and The Hallmark Channel. Passionate about building engaged communities and driving brand growth. Through innovative content strategies, data-driven insights, and creative storytelling, I’ve helped brands connect with their audiences in meaningful ways. Skilled in social media strategy, community engagement, and content creation. Proficient in cross-platform campaign management, strategic communication, social media analytics, and Adobe Creative Suite. My focus is always on showcasing authentic stories and elevating brands through content that resonates with diverse audiences.

Experience

• Social Media Manager · Santa Monica Community College - Mens Basketball2024-02-01 – 2025-03-01

  Collaborated with team faculty to develop targeted social media concepts for Instagram, resulting in 20+ unique posts that enhanced audience interaction by maximizing engagement rates. Designed and produced engaging video content using CapCut that resonated with target audiences; achieved an average view duration increase of 25%, enhancing overall brand presence on Instagram.

• Jr. Social Media Manager - Oprah Winfrey Network · Digital Media Management2021-11-01 – 2024-09-01

  Conducted official multi-platform social campaigns for Oprah Winfrey Network's 'Keep It Real' unscripted series segments. Executed and managed social content strategy and editorial calendars for various OWN Keep It Real show campaigns. Increased OWN Keep It Real fan engagements by 45% and boosted follower count by 60k within three months in 2023 on Instagram.

• PR and Branding Intern · The Defiant2021-09-01 – 2021-11-01

  Drafted media releases, alerts, and advertorial needs and proceeded through the editing process with guidance from an AE. Maintained and updated influencer databases and press tracking for clients. Prepared and distributed media materials for client events.

• Social Media Coordinator · Evy & Company LLC2019-01-01 – 2020-12-01

  Collaborated with cross-functional teams to produce compelling visual content that resonated with target demographics. Developed and executed innovative content strategies that attracted new followers across various platforms, significantly enhancing community engagement.

• Marketing Assistant · Evy & Company LLC2018-06-01 – 2019-12-01

  Developed comprehensive reports that tracked project progress, contributing to better decision-making processes within the marketing team. Measured and reported industry trend data to enhance virtual communication strategies, leading to improved team collaboration and project efficiency by 15%.

• Social Media Assistant · Ibekwe Law, PLLC2018-07-01 – 2018-09-01

  Developed engaging social media content that increased audience interaction, enhancing brand visibility for Ibekwe Law's services within the local community. Collaborated with legal professionals to create informative content that addressed client needs while maintaining compliance with industry regulations.

Education

• Azusa Pacific UniversityMaster of Strategic Communication, Mass Communication/Media Studies
• Azusa Pacific UniversityBachelor of Arts - BA, Business Management

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