Otavio Janoski

About

As a CMO & CRO and serial founder, I specialize in Revenue Architecture and Turnaround GTM. I step into complex B2B ecosystems to fix broken go-to-market motions, engineer predictable revenue engines, and aggressively scale operations.\n\nTo achieve this, I combine disruptive narrative strategies with strict capital efficiency. Rather than relying on generic playbooks, I use Category Design to turn complex technologies into clear market categories. Once the positioning is right, I anchor the operation in hard data. By tracking adoption cohorts and optimizing CAC Payback periods, I engineer performance engines that remove friction and accelerate revenue. This methodology has previously compressed time-to-value from 6 months to 24 hours, unlocked zero-CAC acquisition models, and sustained a 6x ROAS across an R$ 8M annual ad spend. This ensures that every GTM motion is both creatively disruptive and financially rigorous, proving that every acquired customer justifies the investment.\n\nCareer Highlights & Impact:\n\nOperational Scale: Directly scaled 800+ operations, delivering triple-digit YoY revenue growth.\nStrategic Advisory: Delivered 1:1 GTM and Strategic Management advisory for 100+ agency founders.\nCategory Leadership: Architected the GTM strategy and market positioning that established dominance and led the company from zero to an 8-figure valuation.\nCapital Efficiency & ROAS: Governed an R$ 8M Annual Managed Ad Spend (AMAS) in Year 1, sustaining a 6x global average ROAS.\nStrategic GTM Pivot: Mapped a critical market opportunity and orchestrated the pivot from SLG to a PLG infrastructure, accelerating TTV from 6 months to just 24 hours.\n\nCore Expertise: AI-Driven Marketing Strategy / AI-Driven Revenue Operations (RevOps) / Unit Economic Fluency / Revenue Architecture / Turnaround GTM / High-Velocity Go-To-Market / Growth Marketing / B2B SaaS, AI & Deep Tech / Startup / Category Design / Complexity-to-Value Translation / Product-Led Growth (PLG) & Service-Led Growth (SLG) / B2B Funnel Engineering / LTV/CAC Optimization / Adoption Cohort Tracking / Burn Rate Optimization / MarTech Stack Consolidation / Predictive Analytics & Forecasting / Cross-Functional Team Leadership.

Experience

• Co-Founder & CMO · Essent.IA01-01-2024 – 01-01-2026

  I operated at the intersection of marketing and product development. By mapping market opportunities, I led the product vision to conceive and validate our MVP: an \"AI that creates AI.\" My primary focus was on bridging market needs with product engineering to build a self-serve infrastructure designed from day one for frictionless adoption.\n\n• Accelerated Early GTM: Spearheaded a rapid Go-To-Market strategy with a \"Revenue-First\" validation framework, delivering revenue within 6 months and protecting the burn rate before committing to heavy infrastructure.\n\n• Strategic Pivot & Time-to-Value: Orchestrated the pivot from a resource-heavy Service-Led-Growth (SLG) model to a Product-Led-Growth (PLG) infrastructure, aggressively compressing time-to-value from 6 months to just 24 hours.\n\n• Cohort-Led Adoption: Implemented adoption cohort tracking to map user behavior and optimize onboarding, unlocking zero-CAC acquisition models through strategic market integrations and revenue-share partnerships.

• Co-Founder & CMO · Fullzion04-01-2023 – 12-01-2024

  I directed the cross-functional growth operations and P&L strategy for a B2B ecosystem. My primary focus was on driving rapid, scalable expansion and maintaining strict margin preservation across multiple business units.\n\n• Rapid Expansion: Scaled the operation to 800+ total B2B clients and built a ~45-person multidisciplinary team, driving triple-digit YoY revenue growth through repeatable acquisition systems.\n\n• Capital Allocation & ROAS: Governed an R$ 8 Million Annual Managed Ad Spend (AMAS) in year 1 with strict capital discipline, sustaining a global average ROAS of 6x by tying every budget reallocation to Marketing Efficiency Ratios (MER).\n\n• Culture and Advisory Arm: Led the Post-Merger Integration (PMI) of three distinct companies to build a unified market leader. Following this consolidation, I launched a strategic consulting division, delivering 1:1 GTM advisory and Strategic Management for 100+ B2B agency founders.

• Founder · Adix Tráfego06-01-2020 – 04-01-2023

  Founded and led a B2B performance and growth advisory firm. I transitioned the business from a generalist delivery model to a premium-margin niche authority, anchoring the entire strategy in rigorous unit economics.\n\n• Hypergrowth Engine: Engineered a specialized performance engine that scaled 70+ B2B companies with 200%+ hypergrowth, proving that deep vertical positioning outperforms generic paid-media agencies.\n\n• Cohort-Driven LTV: Achieved a record-breaking 24+ month Client LTV by engineering high-retention performance funnels informed by cohort-level retention analysis.\n\n• Cross-Functional Leadership: Built and directed specialized sales and operations teams, optimizing revenue per headcount and establishing the firm as a dominant standard in its target market.

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