Owen Newland

About

Hey! I'm Owen Newland, a Journalism Major at the University of Missouri with an emphasis in Strategic Communications. With 6 years of experience in content creation and collaboration, I started in journalism as a writer on my high school newspaper and advanced to various editorial roles, including Audience Strategist at the Columbia Missourian and Quantitative Strategist at MOJO Ad. I am passionate about communication, strategic content development, and video production. I also have a keen interest in Ancient Rome, pursuing a minor in Ancient Mediterranean Studies, and I represent the Journalism School in the MSA Senate. Let's connect to explore new ideas and opportunities!

Experience

• Quantitative Strategist · MOJO AD12-01-2024 – 05-01-2025

  Responsible for developing and fielding primary quantitative research for the State of the YAYA marketing report, utilizing Qualtrics survey tools. Conducting and analyzing secondary research of industry and consumer trends. Ensuring that all State of the YAYA report elements are supported by research, presenting research findings for clients.

• Audience Strategist · Columbia Missourian2024-08-01 –

  • Developing print journalism into engaging social media content for Columbia Missourian, enhancing online presence. • Monitoring analytics across website and social accounts, implementing SEO strategies for increased visibility. • Coaching reporters on creating Vertical Video content, leading to improved audience engagement and skill development for reporters.

• Digital Ambassador · University of Missouri-Columbia07-01-2023 – 04-01-2025

  Collaborating with peers to produce short and long form video content targeting alumni of the University of Missouri. Experience in Adobe Visual Suite, scriptwriting, video production, on-camera talent, fundraising. Aided in raising over $12M for Mizzou Giving Day.

• Potter Digital Ambassador · Reynolds Journalism Institute2025-01-01 – 2025-01-01

  Aiding rural newsrooms in developing and implementing an email newsletter system. The work consisted of creating tools for a total of 5 newsletters including templates, tagged lists, audience segments, custom email footer links, and newsletter preference landing pages.

Education

• University of Missouri-ColumbiaBachelor's degree, Journalism

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