Patrick Lutz

About

Kamusta? I'm Patrick, a Senior Product Designer with over 6 years of experience designing digital products that create meaningful experiences. I specialize in B2B SaaS, with a strong focus on fintech and healthcare tech—industries where thoughtful design has a real impact. With a background in computer engineering and a self-taught journey into UX, I bring a blend of technical understanding and human-centered thinking to every project.

Experience

• Product Designer · Maxio2021-09-01 – 2025-01-01

  • Led design across 3 product teams, spearheading key feature development that directly contributed to increased enterprise win rates and supported B2B SaaS upmarket expansion. • Executed user research, competitive analysis, and end-to-end design for ad-hoc invoice feature. Results: Decreased customer support tickets and improved invoice generation efficiency. • Led design for subscription builder feature to integrate Maxio with HubSpot. Results: Increased user satisfaction and retention by streamlining workflow and reducing complexity. • Collaborated with cross-functional teams to redesign Maxio platform. Results: Modernized design experience for all users, adopted a scalable and reusable design system across product teams. • Worked closely with product managers, engineers, and designers to design for long-term strategic initiatives as well as short-term product features and enhancements.

• Product Design Consultant · DADVENTURES2021-04-01 – 2021-09-01

  • Maintain and update Dadventures design system. • Create mobile-first prototypes following an end-to-end design process from discovering the problem to final execution. • Collaborate with Product, Engineering, and Marketing to build and ship high-quality features that have effective solutions.

• UX Designer · On-Off Group2020-07-01 – 2021-04-01

  • Facilitated Design Sprint workshops to help clients define, improve, or launch digital products—compressing months of strategy, collaboration, and decision-making into a focused one-week process. • Developed user flows, storyboards, and prototypes; conducted usability testing and iterated high-fidelity designs based on insights and challenges identified during workshops. • Collaborated with UX Researchers on user interviews and usability testing, uncovering critical user needs that directly shaped feature prioritization and design decisions.

• Senior Product Designer · Ingenuity2020-01-01 – 2020-07-01

  • Led end-to-end design for a web app, iOS & Android mobile apps, and marketing website for a telehealth startup focused on type-2 diabetes prevention. Results: Consistent cross-platform experience, increase in user onboarding and engagement within first quarter of launch. • Mentored design interns on UI/UX principles, design process, and implementation for a B2B mobile app. Results: Improved design quality, successful launch of mobile app within the internship period. • Improved the design process to be more robust, streamlined, and human-centric—streamlining workflows to support a wide range of project types and team dynamics.

• Junior Product Designer · Ingenuity2018-10-01 – 2019-12-01

  • Collaborated with design and marketing teams to rebrand Ingenuity, shaping a more human-centric visual identity, voice, and set of core values to better reflect the company’s mission. • Redesigned Ingenuity.ph website inline with its new brand and visual identity using discovery work such as user interviews, web traffic analysis, and competitive research • Led end-to-end design for a diverse range of products, including eCommerce platforms, marketplaces, SaaS applications, and healthcare solutions—delivering intuitive, user-focused experiences across industries.

• Software Engineer Intern · Ingenuity2017-04-01 – 2017-05-01

  Worked with a team of interns to design and develop a mobile application for tourists that aim to maximize their experience in Davao City by providing latest events and tourist spots.

Education

• Ateneo de Davao UniversityComputer Engineering

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