Paulina Heck

About

Hi! I’m Paulina, a creative and resourceful marketing professional with over 5 years of experience in advertising, branding, and digital marketing. I started as an art director, where I created advertising campaigns, designing everything from print ads to billboards, and TV commercial. Later, I joined Fiat, Alfa Romeo, Ferrari, and Maserati as a marketing assistant, where I managed vendor relationships, coordinated product launches, and helped bring these brands to life through unique events like electronic music festivals. Most recently, I’ve been working as a freelance digital marketing consultant, building full online presences for small businesses. For example, I ran paid ad campaigns that generated 512 clicks at $0.29 per click and filled my client’s calendar for months. I love combining creativity with strategy to deliver results, and I’m excited to bring that energy to your business.

Experience

• Digital Marketing Consultant · Fiverr Gigs11-01-2021

  - Managed paid social media campaigns, generating over 512 link clicks with a $0.29 CPC and reaching 11,600+ people in one month with a $150 budget. - Optimized ad performance and utilized data-driven insights to refine strategy for continuous improvement. - Developed and executed comprehensive digital marketing strategies for small businesses, building their entire online presence from the ground up, including social media management, SEO, paid social, and website creation, and branding. - Created and managed social media accounts, content calendars, and posting schedules across Facebook, and Instagram, driving organic and paid growth through engaging content and targeted campaigns. - Designed branding kits and marketing assets, ensuring consistent messaging and visual identity across all digital platforms.

• Marketing Assistant · SKBERGE S.A.11-01-2013 – 2015

  - Managed marketing efforts In-House for Ferrari, Maserati, Alfa Romeo, and Fiat, ensuring brand consistency and driving targeted digital and offline campaigns. - Spearheaded product launches and collaborated with advertising, media, and modeling agencies to create high-visibility, creative campaigns that drove brand engagement. - Developed and executed promotional strategies that aligned with product line goals, including partnerships with electronic music festivals, creating memorable brand experiences. - Coordinated communications with advertising and media agencies, delivering campaigns on time and within budget.

• Art Director · MRM Chile09-01-2010 – 05-01-2012

  - Led creative campaigns for Ripley (Chile's largest department store, similar to Macy's), ensuring brand consistency across digital and traditional platforms. - Directed social media content, blogs, and digital ad campaigns, collaborating with teams to maintain cohesive messaging. - Managed full project life cycles, from concept to execution, while delivering on tight deadlines. - Utilized design software like Photoshop, Illustrator, and InDesign to create compelling visuals aligned with target demographics.

• Art Director · Publicis2010 – 09-01-2010

  - Developed and implemented direct marketing at point of sale. - Developed and designed massive and digital advertising campaigns. - Worked together with graphic designers, set and exhibit brand identity to preserve campaigns tone and communication styles. - Determined how best to represent a concept visually. - Developed detailed budgets and timelines.

Education

• Columbia UniversityColumbia Engineering - Digital Marketing Boot Camp Certification Program, Digital Marketing
• Universidad del Pacífico (CL)Bachelor's in Communication and Media Studies and Advertising, Advertising

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