Pavel Sheynzon

About

Experienced Growth Hacker and Head of Digital Marketing with a 20+ years history of traction in growth, marketing, and strategy, covering online startups, global brands, marketplaces, app marketing, VoD services, online platforms, FMCG, and B2B projects. Skilled in Digital Strategy, App marketing, ASO, ASA, Search Engine Optimization, Product Development, Conversion Optimization, and Growth. Founder of online rental marketplace and moved it from idea to 45,000 visitors daily with zero marketing budgets. As CMO was responsible for user acquisition of the leading Central-European streaming TV-Platform and Top European Family Portal with 500,000 visitors daily. Launched in Germany the world's fastest-growing QSR chain. Managed over €300,000 advertising budgets monthly.

Experience

• Head of Marketing · Papa Johns Germany (PJ Germany)2023-08-01 –

  Help to grow the most loved pizza brand in USA 2023 and one of the top 3 biggest pizza chains worldwide to expand in the German market.

• Director of Marketing · GetFaster Deutschland2021-01-01 – 2022-01-01

  Grocery delivery in 30 minutes. App-launch & responsibility for Growth from 0 to 1500+ orders per day & expansion from 1 to 24 cities in 6 months. User acquisition strategy: Facebook, Google Ads, Google UAC, YouTube Ads, Influencers, Native Ads, SEO, Content marketing, Push, Email, Web-Analytics, App Analytics. Growth analytics & funnel optimisation: activation, retention, referrals, revenue. App CRO & ASO. ROI optimisation for Marketing budget.

• Country Marketing Germany · Dodo Brands2020-01-01 – 2021-01-01

  The world's fastest-growing mobile first pizza delivery & one of the European fastest growing restaurant chains, with stores in 728 locations across 15 countries. Marketing launch from zero in Germany during the COVID-restrictions.

• Co-Founder · LPA Hackers Agency2015-06-01 – 2021-01-01

  Growth. Conversion. Leads. Sales. Consulting. Analytics. Since 2015: Agency Co-founder. 2008 - 2015: Individual marketing consulting. Over 30+ clients from Russia, US, Germany, Ukraine, Sweden, Estonia. Online Marketing (SEM; SEO; Native) Conversion optimization, User Onboarding, Data Analytics, Strategy.

• Co-Founder · AnyCall - Conversion Optimization SaaS2017-01-01 – 2018-08-01

  +73.5% more clients from your website without IT-Skills and redesign.

• Interim Marketing Director · Babyblog2014-01-01 – 2015-01-01

  Number 1 for Parents - The biggest family portal in Central and Eastern Europe. 600,000+ ladies visit us daily. 15,000,000+ visitors monthly.

• Co-Founder, Head of Product und Marketing · IGID:RU2012-01-01 – 2014-01-01

  Marketplace for short-term rentals. Built from idea to product with 1.2 million visitors monthly. Cover 130+ cities in Russia. Engaged 7700+ landlords. Featured in Forbes and 200+ Media. Up to 50,000 visitors daily with zero marketing budget.

• Marketing Director · Tvigle Media2010-03-01 – 2012-01-01

  "Netflix for Russia". Built marketing to become No. #1 legal video streaming portal in Russia, overtaking competition with Ivi.ru, Amediateka and More.tv. Reduced the customer acquisition cost by 80%. Tvigle Media exclusively produces, licenses and distributes video content online, through partner network and Smart TV.

• Marketing Director · Private Correspondent2009-02-01 – 2010-01-01

  CHASKOR.RU - Development of Marketing Department. From 0 to 1 million visitors monthly. № 1 in Facebook - created the biggest Facebook Page for Media in Russia. Pagerank 6. Over 30 Cooperations: TEDx, HackDay, BarCamps, StartupWeekend, Russian Internet Week, Russia Internet Forum, eTarget.

• Online marketing & SEM & SEO strategy · Private Correspondent2008-01-01 – 2009-02-01

  We are in the process of making the best Russian-language news commentary / analytical online media. First Russian online media working under Creative Commons 3.0. One of 48 European Media signed the "European Charter on Freedom of the Press"together with Financial Times, Süddeutsche Zeitung, Der Spiegel, etc.

Education

• Lomonosov Moscow State University (MSU)

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