Pearl V.

About

With a Bachelor of Science in Business Administration and Management from Pepperdine University, I have cultivated a robust career in digital marketing and content creation. Currently, I am a Digital Marketing Analyst at Dotdash Meredith, where I specialize in analyzing marketing data and optimizing campaigns to enhance strategic outcomes. Previously, I honed my skills as a Freelance Digital Marketing Analyst, managing campaigns for diverse clients and delivering performance insights. My experience also includes content writing for Her Campus Media at Pepperdine, where I crafted engaging articles and blog posts. Additionally, I contributed to DailyDoseMe Hair, creating SEO-optimized content for SallyBeauty Supply products. My early career involved social media marketing and project management at Orange and Bergamot, where I improved client turnaround processes and project efficiency using tools like Slack, Trello, and Basecamp. My diverse background equips me with a comprehensive understanding of digital marketing dynamics.

Experience

• Senior Digital Marketing Analyst · Dotdash Meredith

  As a Digital Marketing Analyst, I am responsible for analyzing digital marketing data, optimizing campaigns, and providing insights to improve marketing strategies.

• Digital Marketing Analyst · Freelance12-01-2019 – 08-01-2022

  As a Freelance Digital Marketing Analyst, likely responsible for managing and analyzing digital marketing campaigns for various clients, providing insights, and optimizing performance.

• Content Writer · Her Campus Media - Pepperdine09-01-2020 – 08-01-2021

  Created written articles shared on HerCampus Pepperdine Chapter website and engaging, trending blog posts.

• Contributing Writer · DailyDoseMe Hair12-01-2019 – 12-01-2019

  Created a blog post for products carried at SallyBeauty Supply, including keywords, SEO optimization, addressing common questions, and creating a CTA.

• Social Media Marketing & Project Management · Orange and Bergamot06-01-2019 – 10-01-2019

  Developed new processes for smoother client turnaround, organized and prioritized tasks for social media marketing channels, and improved efficiency and quality of projects and campaigns using business management platforms like Slack, Trello, and Basecamp.

Education

• Pepperdine UniversityBachelor of Science - BS, Business Administration and Management, General

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