Petra J.

About

Petra Jarrar is a Senior Project Manager based in New York City, with extensive experience developing high-performance project management systems for digital marketing agencies. Specializing in optimizing workflows, streamlining processes, and implementing tools that enhance productivity, Petra has successfully driven results for high-profile clients in fast-paced environments. Petra began her career as a freelancer, providing business consulting, strategy, and social media marketing services to clients in the arts and entertainment industry. In Fall 2021, she was recruited by Fallen Media as the company’s first Project Manager, where she built a robust project management ecosystem for their Branded Partnerships division. She led projects for major clients including Lyft, Mohegan Sun, TIDAL, and Stanley 1913, overseeing branded content production, optimizing creative workflows, and ensuring smooth communication between clients and internal teams. In Fall 2022, Petra joined Bad Behavior, where she defined the company’s project management systems and managed high-profile projects for clients like Cash App, AfterPay, Benefit Cosmetics, Live Nation, and BetMGM. In this role, she managed cross-functional teams, ensured smooth project execution from concept to launch, and acted as a key support figure, resolving roadblocks and ensuring timely delivery. Petra recently joined We Are BMF on their digital team, where she is focused on building the agency’s operations and developing systems from the ground up. In addition to overseeing key projects, she serves as a crucial support resource for her team and senior leadership to ensure the agency’s continued success.

Experience

• Digital Project Manager · We Are BMF2024-11-01 –

  • Lead the creation and implementation of operations strategies for BMF’s Digital team, building scalable workflows from the ground up. • Oversee the full lifecycle of digital projects and retainer accounts, ensuring on-time, on-budget delivery. • Manage a team of Account Coordinators, providing guidance, mentorship, and support to ensure effective project execution. • Partner with Accounts, Creative, Strategy & Analytics, and Influencer Marketing teams to coordinate resources, timelines, and project execution. • Facilitate communication between creative, strategy, and client teams to ensure objectives are clearly understood and met. • Implement file organization, asset delivery, and project management processes that maintain BMF’s quality standards. • Provide regular status updates, progress reports, and insights on risks and opportunities to clients and leadership. • Support scalable processes for both retained and project-based work, ensuring efficiency and resource balance. • Apply problem-solving, organizational, and communication skills to manage multiple projects in a fast-paced digital environment. • Clients include Marriott Bonvoy, Uber, TikTok, CBS/The Recording Academy, Armani Exchange, poppi, among others.

• Senior Creative Project Manager · Bad Behavior2022-11-01 – 2024-11-01

  • Defined project scope, objectives, and deliverables, and developed comprehensive project plans with tasks, schedules, budgets, resources, and milestones. • Managed internal, freelance, and influencer talent, and vendor resources while enhancing systems and processes to ensure the project team had the necessary tools and materials. • Estimated costs, set budgets, controlled spending, and provided regular financial updates to maintain transparency and manage expectations. • Communicated effectively with stakeholders and team members, led meetings, and was the main contact for all inquiries. • Facilitated and managed tasks for the internal team by coordinating and tracking project activities to ensure timely completion and continuous improvement. • Ensured successful project execution by delivering on time, on budget, and within scope, while tracking hours and budgets against SOW and internal systems. • Partnered with internal teams and clients to set priorities, and timelines, and develop project schedules. • Balanced projects, developed communication processes, and maintained a project dashboard to track progress and deliverables. • Established, implemented, and documented standards and best practices for project management, and created asset trackers to monitor progress. • Provided operational support to keep team members on track and identified and resolved roadblocks to ensure project success. • Clients include Cash App, Afterpay, Benefit Cosmetics, BetMGM (including Paid Media), Live Nation, Springhill Company, Nike, Stanley 1913, Steve Madden, Sony Records, Universal Records, and Warner Music Group.

• Creative Project Manager · Fallen Media2021-11-01 – 2022-10-01

  • Oversee the development, production, and launch of branded content on social. • Create, implement, and streamline creative project management processes across the company. • Lead weekly calls with clients and provide clear and thorough briefings on the status of projects. • Lead weekly internal updates, brainstorms, production meetings, and budgeting & accounting reviews. • Act as the primary point of contact for clients, creators, and creatives. • Facilitate communication between clients and our internal team to ensure requests and deliverables are communicated and received. • Deliver high-level analytics and reports to track the progress of projects regularly. • Continually build and develop processes to improve the efficiency of branded partnership projects. • Clients include Lyft, Stanley 1913, Steve Madden, Mohegan Sun, Sony Records, Universal Records, Warner Music Group, and TIDAL.

• Digital Marketing Manager · Freelance2017-08-01 – 2021-10-01

  • Established an agency for my freelance work, focusing on business solutions for the arts, lifestyle, and entertainment industries. • Services include social media marketing, web design, email marketing campaigns, and business consulting. • Clients include Women That Rock, Heads on TV, Michiko Studios, GRLPWRLA, Jennings Vocal Studio NYC, and Forever Freckled Blog.

• Student Admissions Specialist · The New School2014-04-01 – 2017-06-01
• Student General Manager for WNSR New School Radio · The New School2015-09-01 – 2017-05-01
• Student Ambassador for GRAMMY U · The Recording Academy2016-09-01 – 2017-05-01

Education

• The New SchoolBachelor's Degree, Politics, Contemporary Music & Global Studies

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