Phillip Mullennax

About

Phillip Mullennax is a loving father of two. He enjoys art, music and the great outdoors. His work experience through life has given him many opportunities to learn and grown both as a person and as a professional as well as many chances to excel and achieve success. Studied Internet Marketing at Full Sail University as well as with industry professionals, he has found his passion and is able to put his education into real-world applications both for his own efforts and that of other professionals both in previous classwork as well as business. Phillip is seeking further avenues to continue learning as well as expand the reach of business through

Experience

• Director of Digital Marketing · Jetpack Media09-01-2013

  Contract work for White Label Marketing, Salt Lake City, UT. Responsibilities included search engine optimization, link building and management, paid media, PPC optimization, campaign setup, and conversion management. Managed web traffic analytics, conversion tracking, and web tool research. Conducted SEO contract work for Web7Media and optimized YouTube channels for SEO.

• Director of Digital Paid Media · BrandMuscle07-01-2023 – 09-01-2024

  Led a team of 20+ in executing paid media strategies for Fortune 500 clients across Google Ads, Meta, and more. Improved campaign error rate by 75% and increased performance by over 200% through strategic optimizations. Achieved $500,000 in annual cost savings by streamlining workflows and reducing redundancies.

• Senior Paid Search Manager · ThriveDX08-01-2021 – 06-01-2023

  Managed a $70,000 monthly budget, reducing Cost Per Enrollment by 68% and boosting ROI. Conducted A/B testing to enhance landing page conversion rates and integrated paid search into broader strategies.

• Director of Marketing And Advertising · Vitaility Medical11-01-2020 – 06-01-2021

  Oversaw $150,000 monthly paid search budget, consistently achieving 800% ROAS. Led a team of 12+ to drive productivity and revenue growth through strategic role reorganizations.

• Sr. Digital Marketing Strategist · Red Olive, Inc.05-01-2017 – 01-01-2020

  Developed data-driven marketing strategies, achieving over 3,500% ROI for eCommerce clients. Conducted in-depth campaign analysis using Google Analytics for performance improvement.

Education

• Full Sail UniversityBachelor of Science (BSc), Internet Marketing

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