Purvi Patel

About

15 year experienced digital marketing professional seeking a VP level role spearheading digital strategy and content strategy. From designing and executing digital and social media strategies to managing a team of creative designers and writers, I am confident in providing my skills with personality, characteristic, and positivity! My bubbly charisma is easily relatable with a team of entry-level professional to executive-level decision makers, as I am inspired to motivate and mentor brilliant individuals to their full potential. My passion for the consumer journey, behavior psychology, and cultural insights is what fuels my strategy development & creativity. I have an in-depth understanding of Search Engine Optimization, in which I utilize in my digital media strategies. A strategy with integration of cross marketing between various digital avenues is a direct reflection of performance for any e-commerce or online brand. My past experience in the digital marketing field has given me the opportunity to work with an array of clients. I have had the pleasure of building digital and social strategies for brands such as Microsoft, Salesforce, Chevron, Nike, KeVita, Mountain Valley Water, SpoonfulOne, Valvoline, Chevron Lubricants, Pepperidge Farm, Sutter Home Wines, Menage a Trois Wines, GLOCK, Milani Cosmetics, Jordana Cosmetics, The Kahala Hotel & Resort, Banfield Pet Hospital, Iron Mountain, CURE Childhood Cancer and many more. I am currently pursuing full time VP level roles or freelance opportunities that align with my experience with Digital Strategy, Social Media Strategy, Social Media Management, Paid Social Management, and Paid Media Planning. If there is any way I can be of help please feel free to contact me at Purvi1202@gmail.com or 404-884-8719 Tools: Nuvi, Netbase, Meltwater, BrandWatch, Crimson Hexagon, CubeYou, Falcon, SproutSocial, Cision, SimplyMeasured, Nielsen, Kantar, Strata, Sprinklr, Hootsuite, Buffer, Viraltag, and more.

Experience

• Digital Marketing Strategist · Purvi Patel Consulting01-01-2018

  With over 10 years of creative and branding experience, my passion for the industry and space has been innate. Within these years, I have gained experience as an event planner, graphic and web designer, social media strategist, digital analyst, and many more. Each opportunity and every client has provided me with a wealth of knowledge and an advantageous learning experience. Strategized and designed business collateral, websites, and promotional campaigns. Established and maintained local directory listings. Managed several social communities and platforms. Developed unique and performance-driven social media strategies. Collected, mined, and analyzed social insights to track and grow performance. Researched and designed influencer outreach program to drive online sales. Strategized and executed social ad buys. Curated SEO optimized content calendars and keyword-rich blogs for an increase in audience and website traffic. Designed informative print and digital materials, such as brochures, posters, magazine ads, flyers, business cards, promo materials, logos, and menus.

• VP of Social Strategy · Sagepath Inc04-01-2016 – 12-01-2017

  Sagepath's leader and subject matter expert in the social media and online marketing space. Responsible for development of processes and platforms to drive ongoing innovation for all of the agency's social marketing clientele. Defined social/creative processes, led agency-wide work flows, and operated as the organization's social/digital thought leader. Validated product and target audience research via a comprehensive audit and defined social strategies utilizing best practices. Developed organic and paid social strategies/campaigns integrated with client's websites, intranet, loyalty/retail programs, shopping cart, and marketing automation to achieve select business goals. Owned campaign initiatives, creative briefs, social concepts, client presentations, community management, media buying and audience targeting/segmentation. Responsible for budget and bidding allocation while leveraging 1st and 3rd party data to build audiences. Functioned as social media analyst providing monthly reporting, analysis, and narrative. Performed surface level social audits of all agency accounts and owned business development for social media. Spearheaded engagement-driven social and creative strategies, followed by performance metrics to show campaign results. Served as creative director during social media content or campaign shoots. Supported Account Director and Project Manager on timelines, presentations, scope of work, and upcoming business opportunities related to social or digital marketing.

• Sr. Social Media Analyst & Media Specialist · BFG Communications01-01-2016 – 04-01-2016

  Strategically planned and monitored social ad buying with hyper-targeted campaigns to drive performance/results. Designed monthly reporting and analyzed channel performance to improve or revise current strategies. Tracked owned and earned campaign performance, while analyzing data to increase campaign efficiency/success. Effectively utilized Google Algorithms and Google Analytics in their application to social media marketing and SEO. Proactively researched social media trends, researched social media platforms, and studied emerging tools in application to current and future clientele. Collaborated with the digital team and client to identify valuable metrics, KPIs, and social media benchmarks and provide metrics that matter with attributable context. Developed data-driven creative insights and collaborated with the account and creative teams to provide an ever-evolving strategy. Simultaneously responsible for the Sr. Social Media Manager role.

• Sr. Social Media Strategist · BFG Communications10-01-2014 – 01-01-2016

  Effectively executed defined social media strategy for Sutter Home Wines and Mènage á Trois. Managed the day-to-day social platforms (Facebook, Twitter, Pinterest, YouTube, Instagram). Partnered with internal creative and digital strategists to develop effective editorial calendars and post plans specific to each social platform. Listened, responded, analyzed, moderated and engaged key social communities. Built a quality community based on brand strategy and guidelines. Monitored and analyzed performance within platforms in order to identify opportunities to shape brand communications and audience growth. Managed social process documents including timelines, content calendars and status sheets. Created queries and monitored within Social Listening Platforms. Consulted and garnered social data to tell the story from results and provide recommendations on further executions. Implemented an Instagram strategy that resulted in a 7,409% increase in total engagements and a 118% increase in followers within three months. Implemented a SEO optimized social and content strategy which resulted in an increase in blog and website traffic by 98% YoY within two months. Designed and implemented Twitter specific strategy which resulted in an increase in Twitter impressions by 3,978% YoY within two months.

• Director of Social Strategy · GRM Works12-01-2015 – 04-01-2016

  Lead, as the agency expert, in the development of comprehensive social strategies to support the brand's overarching business objectives. Researched and identified strategic social campaigns for each brand and developed an execution plan for the team to follow. Defined client objectives and success KPIs followed by monthly reporting and analysis to track and measure the results. Developed and moderated a social media strategy for an e-commerce client that drove more sales in 4 months than all of 2013-2015. Passionately led, mentored, and motivated a team of 5 brilliant creative and social media professionals in tactical execution plans of campaign development, content creation, and community management. Responsible for the development briefs, strategies, and plans across social media and digital marketing.

Education

• Georgia State UniversityBachelor of Science (BS), Psychology

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