Qetsiyah Jacobson

Experience

• Social Media Community Manager · HeyOrca08-01-2023

  - Spearheaded all branding efforts, successfully updating HeyOrca's visual identity resulting in enhanced brand recognition and sentiment. - Devised and implemented a targeted social media strategy, resulting in a growth of our online community marking an 88% increase on our LinkedIn business page in a span of 9 months. - Consistently maintained an impressive engagement rate of 17% on our LinkedIn company page for 10 consecutive months, significantly outperforming the industry average by 5x. - Organized weekly webinars drawing over 150 attendees, with a substantial showup rate of 35%. Administered influencer campaigns to augment organic traffic to our website. Consistently generated a minimum of 15 organic conversions per month through strategic social media efforts. - Originated and curated content across multiple platforms, gaining thousands of organic views on our short-form video content, which witnessed an exponential increase from 100 to over 1,500 views. - Regularly updated a weekly blog and contributed to a weekly newsletter, keeping our audience abreast with the latest internet trends. - I managed a personal branding campaign for the HeyOrca team and CEO. Our goal was to increase brand awareness using employee-generated content. As a result, we achieved over 779k impressions in just nine weeks.

• Social Media Coordinator · Jive PR + Digital07-01-2022 – 12-01-2022

  - Pitched, developed and produced short-form video content on TikTok and Instagram Reels resulting in +1.5 Million monthly impressions across social channels - Wrote copy for social posts reflecting the brand voice across various clients and platforms like Blogs, LinkedIn, Instagram, Twitter and Facebook - Coordinated with PR and marketing teams to identify and hire creators for paid influencer marketing campaigns to maximize ROI and increase brand awareness - Created Viral TikToks resulting in 130K+ views and increased brand awareness amongst target demographics - Curated and executed social media strategy for brands like Skill House Movie, Daiya Foods and Westgold USA - Tracked analyzed and reported weekly analytics and KPI’s to management using Sprout Socials, Instagram and TikTok Analytics- Pitched, developed and produced short-form video content on TikTok and Instagram Reels resulting in +1.5 Million monthly impressions across social channels - Wrote copy for social posts reflecting the brand voice across various clients and platforms like Blogs, LinkedIn, Instagram, Twitter and Facebook - Coordinated with PR and marketing teams to identify and hire creators for paid influencer marketing campaigns to maximize ROI and increase brand awareness - Created Viral TikToks resulting in 130K+ views and increased brand awareness amongst target demographics - Curated and executed social media strategy for brands like Skill House Movie, Daiya Foods and Westgold USA - Tracked analyzed and reported weekly analytics and KPI’s to management using Sprout Socials, Instagram and TikTok Analytics

• Social Media Manager · IRLY04-01-2022 – 08-01-2022

  - Created and executed an organic social media strategy which resulted in 30K+ impressions within the first week of the launch - Wrote copy for digital aspects such as web, social and in-app efforts to reflect the brand voice with 100% grammatical accuracy - Assisted in wider marketing efforts such as brand & marketing strategy, brand voice development and target audience

• Head of Socials · Kokela Studio09-01-2021

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