Rachel Beeman

About

8+ years of experience managing social media, brand strategy & development, copywriting, video editing + podcast production, marketing & account management. 6+ years working in sports & media.

Experience

• Social Content Manager + Talent Producer · Overtime11-01-2022

  Own & manage strategic vision for Overtime's social presence helping to identify social objectives, goals, and strategic campaigns aligning with the brand. Manage Overtime's women's sports content - growing followers 450%+ to become the most followed women's sports account on social media - 4M+ followers. Work cross-functionally to align content strategy with marketing, sales, partnerships, and community goals + lead implementation of content strategy that scales across platforms and drives brand's KPIs & growth areas. Produce and manage Overtime's largest creator, Megan Eugenio - developing content plans & managing production teams, growing her account pages 35%+. Cover live sports from social media perspective & work with relevant athletes & talent to create content aligning with Overtime's brand and voice.

• Freelance Social Media Consultant + Video Editor · Self-employed08-01-2022

  Develop social media strategy campaigns for clients. Build a social media presence, create and edit content specific to each platform, and analyze performance metrics.

• Social Media Manager · Barstool Sports05-01-2020 – 11-01-2022

  Oversee & grow Barstool Sports' largest brand accounts by +245% (to date) - Pardon My Take, Chicks In The Office, Token CEO, + others. Increase brand awareness/social following +441% IG, +3400% TikTok, +1250% Twitter, +2400% Facebook. Lead team of producers to ideate, edit, & post content across Barstool Sports social channels. Analyze industry trends, performance data, and other resources to inform media strategies and optimizations of paid social campaigns. Cover live sports, entertainment, business, & finance news in real time across an audience of 500,000+. Write clear, attention-grabbing copy for various mediums (ex. ads, blog posts, newsletters, social captioning). Fluent & current on Instagram, Twitter, Facebook, LinkedIn, TikTok, & Snapchat trends. Develop, manage, & own the social media strategy & content plan to an audience of 800,000+. Created and launched the Things You Missed newsletter for Barstool Sports covering top sports + news stories, trending internet topics, funny tweets and videos, and pop culture updates.

• Content Specialist + Copywriter · Elevate K-1209-01-2019 – 07-01-2020

  Establish & oversee brand voice for SaaS startup - owned copywriting for taglines, digital ads, social, sales collateral, & blog posts. Grew consumer awareness scores by 46% and increase sales by 12% within 5 months. Build + manage a team of content generalists leading to a $566,000 increase in sales. Work directly with executive team on sale + brand vision, sales/marketing strategies, & client presentations. Create content strategies, research trending topics, and write relevant content to post & send to clients.

• Social Media Coordinator · Kent State University01-01-2018 – 05-01-2019

  Collaborate and work with Marketing + Content leadership to ideate and execute daily/weekly/monthly content strategy for KSU social accounts. Initiate the planning and programming of the @KentState & @Kentstathletics account. Analyze and present effective benchmarks for measuring impact of social media efforts to determine campaign effectiveness through relevant monitoring tools.

Education

• Kent State UniversityBachelor of Science - BS

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