Rachel Hornstein

About

With a Bachelor of Science in Tourism Management and a Business Administration minor from George Mason University, complemented by the CORe Program at Harvard Business School Online, I have cultivated a robust career in marketing and business development. As the owner of Hornstein Digital, I specialize in organic digital marketing, focusing on website optimization, email marketing, and social media management. My previous roles include Partner Impact Manager at Discovery Education, where I contributed to $16 million in annual revenue and reached 20 million students globally. At Assemble the Agency, I directed social media strategies for high-profile clients, including the Rolling Stones #NoFilter Tour. My tenure as Director of Corporate Sales at Rb Properties Inc. involved managing $1.5 million in revenue through strategic partnerships. At Discovery Inc., I developed award-winning campaigns and significantly increased on-demand viewership. My career is marked by innovation, strategic growth, and impactful partnerships.

Experience

• Owner, Marketing Consultant · Hornstein Digital09-01-2017

  Our mission is to forge meaningful connections between businesses and their audiences. We specialize in organic digital marketing solutions, focusing on website optimization, engaging email marketing campaigns (that people actually want to read), and impactful social media management. Our approach is data-driven yet deeply personal, ensuring that each strategy we develop is tailored to the unique needs and goals of our clients.

• Partner Impact Manager · Discovery Education05-01-2020 – 11-01-2021

  High visibility role working directly with cross-functional peers on strategic corporate education partnerships, contributing to $16mm/year revenue goals. Demonstrates deep understanding of assigned partner SaaS business models and their overall relationship to STEM Education, including strategies, escalations, objectives, and initiatives in alignment with the Discovery Education Partner Success organization and methodologies. Personal accounts achieving a combined 20Million Students Reached from program launch to date. Project Manages all deliverables from concept to global launch between international partner teams, internal developers, and top-of-the-line curriculum development teams. Ensures successful marketing plan implementation across partners and programs achieving millions of students reached by our programs in majority low-income schools and Title 1 school districts. Demonstrates the ability to innovate, persuade, and problem solve with partners, peers, and cross-functional team members and incorporate all learnings into daily activity. Assess risk and elevate in order to achieve and exceed quarterly churn targets and focus on sharing findings across the teams and organization.

• Contract Account Director · Assemble the Agency07-01-2019 – 12-01-2019

  Liaison to Chief of Strategy in developing social media goals, strategies, tactics, and integration with overall account marketing plans. Standing as primary client-facing party representing the agency. Project and relationship management for all deliverables, coordination among internal and external creative, ads, and account teams. Growing efforts to increase real time, proactive social presence in addition to planned and diverse always-on content pertinent to a well-rounded media plan. Coordinated agencies for the back half of the 2019 Rolling Stones #NoFilter Tour sponsorship resulting in: 50% decrease in cost per email acquired and 38% average growth per social channel by tours end.

• Director Of Corporate Sales · Rb Properties Inc11-01-2018 – 07-01-2019

  Owned specialty market for the largest property in portfolio. Successfully managed over 100 local and global partnerships, responsible for $1.5mm/year in revenue. Created and managed full life cycle of marketing targeting client retention and strategic growth. Property SME on transient data software, regularly read & analyzed reports for corporate partners.

• National Accounts Manager · DiscoveryInc12-01-2016 – 11-01-2018

  Built industry partnerships for annually award-winning multiplatform campaigns such as Shark Week, Puppy Bowl, Trading Spaces, and River Monsters; Averaging $2mm in media value per premiere. Developed innovative media formula able to successfully measure the impact of top promotions. Managed top Account relationships to support streaming & on demand expansion and strategy. Oversaw interdepartmental relationship for metadata parity and overall content marketing lifespan. Brand management of Spanish-Language networks; strategically leveraging growing Hispanic demo across partners. Directly contributed to 94% YOY increase in average on-demand hours viewed. Owned cross-network National Local Ad Sales efforts, consistently securing promotion through creative marketing partnerships; garnering about 36mm impressions and $1.1mm media value.

Education

• George Mason UniversityBS, Tourism Management, Business Administration Minor
• Harvard Business School OnlineCORe Program

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