Rachel Squire

About

Independent Consultant driving data-driven Marketing Operations. I've been in MarTech for over a decade and love it more every day. Focus areas include Marketo, Salesforce, Domo, and all things Marketing Operations and Business Intelligence. Marketo Champ (2x), MCE/MCSA, former MUG leader and Summit speaker. Domo power user. Feel free to reach out! rachel@mobi-solutions.com mobi-solutions.com

Experience

• Founder & Principal Consultant · MOBI Solutions02-01-2023

  I help companies get the most out of their marketing automation platforms, make data-driven decisions about their marketing strategies, and enable their marketing teams to spend less time in tech and more time creating. Marketo · HubSpot · Business Intelligence (BI) · Marketing Analytics · Marketing Operations · Marketing Automation

• Director, Marketing Operations & Analytics · PowerSchool12-01-2021 – 01-01-2023

  Improve revenue growth by analyzing the marketing funnel and overall pipeline and revenue performance. Rebuild system architecture to create transparency in the sales/marketing funnel. Develop vision and execute on objectives.

• Sr. Manager, Marketing Operations · Tasktop07-01-2020 – 11-01-2021

  Accelerate long-term revenue growth by facilitating flawless execution of multi-channel, account-based campaigns. Recommend channels and programs to allocate investment in order to optimize ROI.

• Sr. Manager, Client Services (Consultant) · Digital Pi11-01-2017 – 07-01-2020

  Advised clients on best-in-class marketing automation strategies. Executed complex, large-scale marketing campaigns.

• Marketing Automation Manager · PFL08-01-2015 – 10-01-2017

  Enabled implementation of multi-channel outreach engagement programs. Utilized predictive data, direct mail, email marketing, and digital campaigns to deliver coordinated outreach between marketing and sales.

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