Rachel Z.

About

With a Bachelor of Arts in Film & Media from American University School of Communication, I have honed my expertise in digital storytelling and strategic communication. Since January 2023, I have been serving as a New Media Specialist at Cornell University, where I develop and execute comprehensive social media strategies to enhance the university's brand presence. My role involves producing and managing multimedia content, onboarding brand ambassadors, and collaborating with various departments to align messaging with strategic goals. I am adept at monitoring and analyzing performance metrics to refine strategies and provide insights to senior leadership. Additionally, I support crisis management efforts by maintaining a positive online reputation for the university. My work is pivotal in fostering community growth and engagement across digital platforms, ensuring that Cornell's messaging remains consistent and impactful.

Experience

• New Media Specialist · Cornell University01-01-2023

  Develop and execute social media strategies to promote Cornell's brand, aligning with university-wide messaging and strategic goals. Produce, curate, and manage original multimedia content across platforms, enhancing digital engagement and fostering community growth. Onboard and manage brand ambassadors, training and supporting campus communicators to align with Cornell's social media policies and messaging standards. Monitor and analyze key performance metrics to refine strategies and report insights to senior leadership and university stakeholders. Collaborate with university departments to support strategic initiatives, strengthen brand messaging, and respond to emerging trends and campus events. Assist in the development and evaluation of analytics tools to improve social media monitoring and reporting capabilities. Provide crisis management support by monitoring social channels, addressing issues, and maintaining a positive online reputation for the university.

Education

• American University School of CommunicationBachelor of Arts - BA, Film & Media

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