Randy McGill

About

Marketing Operations professional specializing in global communications, reporting, and cross-functional alignment within high-growth, matrixed organizations. In my current role at Paysafe, I support global B2B and B2C initiatives by leading operational communication workflows, delivering consolidated performance reporting for five teams to the CMO, managing department-wide content and resource hubs, and executing top-of-funnel email programs that enhance brand visibility and customer engagement. I also lead the bi-annual NPS survey process—owning strategy, copy development, and execution—to drive improved respondent participation and stakeholder insight. Across all initiatives, my work centers on creating clear, repeatable processes that strengthen collaboration between marketing, product, sales, and leadership teams. My broader background includes experience across Marketing Operations, Product, and Automation from a full-year rotational program, as well as early hands-on work in Demand Generation. These roles built a foundation in campaign execution, CRM enrichment, Agile project coordination, and marketing analytics. Core strengths include: • Marketing operations & process optimization • Reporting, analytics & executive-ready insights • Email marketing & content development • Cross-functional communication • Project management & Agile coordination • Brand consistency & resource management I’m motivated by building efficient systems, improving operational clarity, and supporting data-backed decision making across marketing teams.

Experience

• Marketing Coordinator · Paysafe2024-07-01 –

  - Executed operational communications and marketing enablement for global B2B and B2C audiences across multiple verticals. - Led bi-annual Net Promoter Score (NPS) survey by developing email strategy, writing copy, and coordinating execution, increased survey participation and stakeholder engagement across regions. - Delivered monthly cross-functional marketing reports from five teams directly to the CMO, consolidating KPIs, campaign performance, and strategic insights. - Managed department-wide content libraries, resource hubs, and brand governance materials to ensure messaging consistency. - Partnered with PR and social teams to develop content supporting brand awareness and global campaigns. - Planned and executed monthly all-hands town halls for 90+ team members, improving departmental transparency and engagement. - Developed top-of-funnel brand awareness email series to support lead-gen initiatives and merchant acquisition efforts.

• Early Career Rotational Business Associate · Paysafe2023-07-01 – 2024-06-01

  Automation Rotation – Cognitive Team – March 2024-July 2024 - Coordinated delivery for a team of seven developers, facilitating daily standups, sprint planning, and backlog refinement. - Monitored and analyzed performance of RPA and cognitive automation initiatives; communicated insights to stakeholders and SMEs. Marketing Rotation – Marketing Operations Team – November 2023-March 2024 - Wrote copy for email nurture sequences and web content supporting global product initiatives. - Supported Sales Kickoff logistics and communications for 200+ attendees. - Managed department-wide status updates and reporting for the CMO. - Maintained brand-compliant internal materials; processed invoices using Coupa and SAP. Product Rotation – iAccess – July 2023-November 2023 - Coordinated agile delivery for an 8-person development team, leading 3 full sprint cycles. - Documented requirements and aligned stakeholders, delivery leads, and analysts around roadmap expectations.

• Deli Clerk · Publix Super Markets2021-02-01 – 2024-02-01
• Demand Generation Marketing Intern · Forcura2022-05-01 – 2022-12-01

  -Mapped out the entire Customer Journey from Awareness to Advocate -Wrote emails and ads with original copy -Consistently contributed to campaign execution -Created internal reference documents -Enriched Customer Relationship Management System -Performed Market Research on target market and competitors -Enhanced Data Integrity of Customer Database -Learned in depth about cybersecurity and HIPPA compliance -Assisted in recruitment via Local Career Fair

• Project Manager · University of North Florida2021-09-01 – 2021-12-01
• Barista · Starbucks2020-09-01 – 2021-02-01
• Food Service Associate/Cashier · Gate Petroleum Company2019-01-01 – 2020-09-01
• Lifeguard · Riverside Managment Services2017-06-01 – 2018-09-01

Education

• University of North Florida
• Bartram Trail High School

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