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Rashmita Behera

Rashmita Behera

Marketer helping B2B SaaS hit marketing goals by creating content that converts.

9 yrs experience · New York, NY · 20-30 hrs/week

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About

Fuel B2B success with me, Rashmita - your B2B marketer. I craft captivating narratives, ignite growth, and drive revenue for B2B companies. Transforming complexity into unforgettable brand stories, I captivate decision-makers across industries. Ready to revolutionize your B2B marketing game? Let's make your brand shine!

Skills

AIB2B MarketingContent ManagementDigital MarketingMarketing StrategyPodcast MarketingProduct MarketingSEOSearch Engine MarketingSocial Media Marketing

Experience

  • B2B Marketing Consultant · Self employed01-01-2021

    ✅ Copywriting ✅ On-page SEO ✅ Content Strategy ✅ Landing page copy ✅ Competitor analysis ✅ Go-to-market strategy

  • Communications Manager · AdButler10-01-2021 – 09-01-2022

    AdButler is a sell-side ad server working with brands such as HP, Costco, Pattison Media, Indian Express, and more. ✅ Launched a case-study series. ✅ Collaborated with industry leaders to promote our products. ✅ Secured speaking opportunities on leading platforms/shows. ✅ Published multiple landing pages to support new product launches. ✅ Successfully launched the industry podcast, AdTech Unscripted, in under two months. ✅ Strategically placed client quotes on relevant product pages to boost credibility and drive conversions.

  • Content Strategist · AdPushup01-01-2019 – 08-01-2021

    ✅ Revived ghosted clients by running personalized campaigns. ✅ Led weekly 1:1 calls with AEs and SDRs to improve communication and collaboration. ✅ Boosted retention rates by engaging existing customers with targeted marketing activities. ✅ Created customizable deck and email templates for the sales team to quickly communicate with prospects. ✅ Worked closely with the customer-facing team to better understand clients' psychology and tailor our approach to their needs.

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