Rebecca Han, BBA

About

A seasoned digital strategist, I have been leading the digital advertising efforts at the Royal Alexandra Hospital Foundation since August 2021. My role involves crafting and executing digital marketing campaigns, managing social media platforms, and fostering a content-first approach to enhance donor engagement. Prior to this, I served as President of Jack.Org NAIT from 2018 to 2021, where I championed mental health awareness and worked to dismantle the stigma surrounding mental illnesses. My experience also includes roles as Events Coordinator and Social Media Coordinator at the NAIT Students' Association, where I planned and evaluated events and developed online marketing strategies. Additionally, I was an Outreach and Wellness Leader at NAIT, organizing wellness events and collaborating with various departments to promote mental health. My diverse experience underscores my commitment to digital innovation and community well-being.

Experience

• Digital Strategist · Royal Alexandra Hospital Foundation08-01-2021

  Led the development and implementation of the foundation's digital advertising to promote diversified ways to give and get involved. Developed assets for social media and digital marketing campaigns, writing digital content and creating in-house and agency-supported videos. Managed the foundation's social media platforms, including developing and maintaining a calendar and scheduling, monitoring, engaging, and evaluating social accounts. Helped shape and evolve the foundation to have a content and digital-first approach where web, content, and digital touchpoints are key to acquiring, converting, and retaining donors.

• President of Jack.Org NAIT · NAIT Students' Association (NAITSA)08-01-2018 – 08-01-2021

  Jack.Org is a non-profit organization that strives to promote mental health awareness and start the conversation to normalize the stigma against mental illnesses.

• Events Coordinator, Social Media Coordinator · NAIT Students' Association (NAITSA)03-01-2019 – 05-01-2020

  Helped plan new and exciting events that appeal to all NAIT students. Responsible for planning, implementing, and evaluating events. Gathered participant data and feedback at events to make recommendations for the future. Acted as the team lead for specific events, responsible for planning, setting up, tearing down, and event analysis. Monitored all social media platforms. Implemented and maintained online marketing strategies through social media. Helped drive interest on social media platforms by gathering and producing content. Created, curated, and managed all published content (images, video, and written).

• Outreach and Wellness Leader · NAIT (Northern Alberta Institute of Technology)08-01-2018 – 04-01-2019

  Teamed up with different departments at NAIT to create a variety of well-being awareness events to reach specific groups and areas of wellness. Assisted different departments and team members on personal initiatives. Organized and promoted well-being events on campus. Planned, organized, and executed various events surrounding mental health.

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