Tejiri Ohwahwa

About

With a Bachelor of Arts in Communication and Media Studies from York University and a Graduate Certificate in Corporate Communications from Seneca Polytechnic, [Name] has built a robust career in digital marketing and social media strategy. Currently serving as the Social Media Lead at The Princess Margaret Cancer Foundation, [Name] is responsible for enhancing the foundation's online presence and engagement. As the Founder and Lead Strategist of Social Surge, [Name] has successfully developed personalized digital marketing campaigns, achieving a 40% increase in client engagement and a 90% client retention rate. Previous roles include Community Manager at Loblaw Companies Limited and Demand Generation Manager and Content Marketing Manager at [24]7.ai, where [Name] excelled in community growth, lead generation, and content strategy.

Experience

• Social Media Lead · The Princess Margaret Cancer Foundation04-01-2024

  As a Social Media Lead, likely responsible for developing and executing social media strategies to enhance the foundation's online presence, engagement, and fundraising efforts.

• Founder · Social Surge07-01-2023

  Founder and Lead Strategist, Social Surge: Established and grew a digital marketing company specializing in innovative social media strategies, content marketing, and brand development to enhance online presence and engagement for diverse clients. Customized Marketing Solutions: Developed and executed personalized digital marketing campaigns tailored to individual client needs, utilizing a mix of SEO, PPC, social media advertising, and email marketing to drive traffic and conversion rates. Data-Driven Results: Leveraged analytics tools to track campaign performance, making data-informed adjustments to strategies, resulting in an average increase of 40% in client engagement and website traffic within the first three months. Content Creation and Management: Oversaw the creation of engaging, SEO-optimized content across multiple platforms, including blogs, social media posts, and videos, significantly increasing brand visibility and customer engagement for clients. Client Relationship Management: Built and maintained strong relationships with a diverse client base, offering regular consultations and reports, leading to a 90% client retention rate and numerous referrals due to high client satisfaction.

• Community Manager · Loblaw Companies Limited05-01-2022 – 07-01-2023

  Spearheaded community growth through proactive social engagement, social listening, issue resolution, and effective crisis management for Loblaw Control brands, Market and Shoppers (PC, PC Optimum, Loblaws, Shoppers Drug Mart & Beauty). Synthesized and promoted insights, key learnings, and industry best practices. Championed customer perspectives internally to drive product and service improvements. Collaborated with diverse teams (Customer Service, PR, Legal, Consumer Affairs, Marketing) to address feedback and enhance user experiences. Partnered with Category and Digital Marketing teams for cohesive marketing initiatives on social platforms, encompassing contests and targeted campaigns.

• Demand Generation Manager · [24]7.ai03-01-2022 – 03-01-2023

  As a Demand Generation Manager, likely responsible for creating and implementing strategies to generate demand for the company's products or services, including lead generation, nurturing, and conversion.

• Content Marketing Manager · [24]7.ai08-01-2021 – 03-01-2023

  As a Content Marketing Manager, likely responsible for developing and managing content strategies to attract and engage target audiences, including creating, editing, and distributing high-quality content across various platforms.

Education

• York UniversityBachelor of Arts (B.A.), Communication and Media Studies
• Seneca PolytechnicGraduate Certificate, Corporate Communications

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