Rebecca La Creta

About

Product marketing leader with 10+ years of cross-sector experience spanning startups, higher ed, and healthcare. Founder of a B2C app (coming soon!) and known for crafting compelling go-to-market strategies, translating technical features into clear business value, and aligning stakeholders across functions. Skilled in product marketing and management, sales operations, and client engagement. Data-informed, creative, and execution-focused—with a track record of delivering projects on time and under budget. Passionate about simplifying complexity through strategic messaging and engaging storytelling that drives adoption and impact. Enjoys personal finance, budgets and budgeting, traveling, volunteering, and cooking. I will pretend not to be competitive when it comes to company culture-building events but I will play to win.

Experience

• Founder & Product Strategist · Muon App LLC2024 – present

  Lead product vision, roadmap, and business plan from concept to launch. Define go-to-market strategy, user personas, and core messaging. Oversee UX design and collaborate with developers on Agile sprints.

• Senior Manager, Product Marketing · Wambi2019 – 2025

  Led go-to-market strategy for new capabilities, aligned cross-functional teams, developed messaging, partnered with sales and customer success, and built feedback loops to show feature value.

• Product Knowledge and Documentation Manager2021 – 2022

  Designed scalable documentation & content, led stakeholder analysis, and tested new communication tools.

• Scrum Master2020 – 2021

  Facilitated Agile ceremonies, created product roadmaps, and delivered training plans.

• Director of Sales (Operations) · Digication, Inc.2018 – 2019

  Overhauled Salesforce utilization, streamlined data management, and planned marketing strategies for social media, conferences, and retention.

• Head of Visas and Compliance · Hult International Business School2017 – 2018

  Oversaw US student visa support, managed a team, liaised with immigration policy, and shared weekly reports.

• Study Abroad Advisor · University of Maryland, College Park2015 – 2017

  Advised students on international programs, developed internship proposals, and implemented intercultural training.

Education

• School for International TrainingMaster of Arts (M.A.), International Education
• Virginia TechBachelor of Arts (B.A.), English Language, Literature and Culture
• Virginia TechBachelor of Arts (B.A.), French Language, Literature and Culture

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