Rishi Mathur

About

With a Bachelor's degree in Economics from Rutgers University, I have cultivated a robust career in marketing, specializing in content strategy and program management. Currently, I serve as a Marketing Manager at Epsilon, where I develop strategies to enhance brand visibility and drive growth. Previously, I held the role of Content Marketing Manager at Measured, leading e-commerce content strategies and collaborating with industry influencers. My tenure at LinkedIn as a Global Program Manager involved orchestrating global sales enablement programs and spearheading engagement strategies. At LeadIQ, I was instrumental in creating diverse marketing collateral and co-hosting the B2B Tonight talk show. My expertise spans across content creation, strategic planning, and cross-functional collaboration, leveraging tools like Hubspot and Google Analytics to optimize performance.

Experience

• Marketing Manager · Epsilon01-01-2024

  As a Marketing Manager, responsible for developing and implementing marketing strategies to enhance brand visibility and drive business growth.

• Content Marketing Manager · Measured02-01-2023 – 06-01-2023

  Developed and executed e-commerce focused content/editorial calendar and B2B content strategy across various channels. Led the production of a diverse range of thought leadership and sales enablement assets, while managing a dedicated team of freelance writers and content creators. Collaborated closely with internal stakeholders to craft marketing campaigns tailored to customer pain points. Spearheaded key web development projects and utilized tools like Hubspot and Google Analytics for in-depth content performance insights. Established collaborations with industry influencers to bolster brand visibility.

• Global Program Manager, Go-To-Market Enablement · LinkedIn05-01-2021 – 10-01-2022

  Orchestrated the rollout strategies for a suite of Global Sales Enablement programs, ensuring seamless execution and maximum impact. Managed pivotal vendor and speaker relations for major events, and adapted U.S. market strategies for global reach, ensuring a cohesive brand representation. Fostered dynamic collaborations with cross-functional teams, refining marketing strategies and enhancing overall workflow.

• Global Program Manager, Learning & Engagement · LinkedIn01-01-2021 – 05-01-2021

  Championed video and content production efforts for key live events and spearheaded engagement strategies within the community. Designed and implemented pivotal tools like the Global LMS Sales Enablement hub, while also pioneering fresh methodologies that set new standards.

• Content Marketing Manager · LeadIQ01-01-2019 – 01-01-2021

  Created marketing collateral including eBooks, one sheeter, infographics, blog posts, and POCs. Executive Producer/Co-Host of new online talk show B2B Tonight which interviews the top sales leaders/influencers in the B2B SaaS space.

Education

• Rutgers UniversityBachelor's degree, Economics
• South Brunswick High School

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