Rohit Philip

About

I'm focused on creating meaningful experiences through design and solutions. Specialize in making complex interfaces and concepts, approachable. I drive requirements and UI from product conceptualization to release, by understanding and translating business requirements to define futures & user flow, specifying error condition behavior, and contributing to visual design.

Experience

• Senior Product Designer · CVS Health04-01-2022

  CVS Enterprise Business Group (UX / UI for Salesforce Interface) • End to end UX/UI design for the migration of Oracle applications to Salesforce, optimizing user experience across platforms. • Designed and implemented the Vendor Supplier Portal, including features like coupon management and inventory control. • Developed Talk Track for enhanced call center user journeys within Salesforce. • Created customer-facing applications for call center agents, improving efficiency and customer interactions. • Built the CVS.com catalog within Salesforce, integrating online store inventory for seamless user experience. CVS Retail – Loyally Business • Managed the ExtraCare Plus member journey, including membership management, renewals, cancellations, and funnels for program upgrades or cancellations. • Optimized the ExtraCare Savings and Rewards landing journey to enhance user engagement. • Developed and streamlined the ExtraCare Pass journey within the CVS Retail Portal for improved user experience. • Implemented coupon type mapping across various coupon types within the CVS ecosystem to ensure accurate integration and customer reward functionality. CVS Pharmacy & Clinic • Drug Utilization Review: End-to-end UX/UI design of the Drug Utilization Review (DUR) Mobile Journey, empowering patients to digitally resolve open DUR cases. • UX/UI updates for the Kidney Care Patient Management Portal, enhancing the user experience across key touchpoints including patient enrolment, care management, and appointment booking. The updates focused on streamlining workflows, improving accessibility, and ensuring a user-friendly interface for both patients and healthcare providers to effectively manage care and scheduling. • Worked on Redesign on Super App Simplification - Minute Clinic Scheduling • Working on Search Pricing Card for CVS Caremark (Third Party Interface Portal) • Unified platform order summary payment across business platform

• Senior Product Designer · BNY09-01-2020 – 04-01-2022

  Worked on Netx 360 Platform & UI Uplift • Worked on UI Uplift of Legacy System of Netx 360 to match the new design system. • Worked on System workflow and Audit Tail Module (2 Page Application) • Worked on Netx 360 Wealth Module – Check Request / Deposit both Bank and Trading Partner (14 Page Application) both desktop and web interface. • Redesign Retirement Data interface module for Portfolio Company and Trading Partner. • Redesign Asset Movement (Money Move) – Landing Page Interface • Global Account Access Interface Journey – Global Search / Account Listing for Web and Tablet (2 Page Module) • AMA Uplift Journey. – Partner Interface for Request type (10 Page Module) Tools: Figma & Mural Board This is SOW Project from Altimetrik.com

• Product Manager & UX Architect · Simplify Workforce2013 – 08-01-2020

  Co- founded the product and put it to life, a best-in-class total SaaS talent management technology that focuses on customer success. • Helped incorporate product changes to drive customer engagement and drive profit. • Managed benchmarks, product demonstrations and testimonials for performance evaluation. • Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles. • Applied both qualitative and quantitative analysis techniques to continuously improve end user experiences. • Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions. Maximized system performance, enhancing end user experience by applying iterative back-end development updates. • Managed cohesive design quality across 3 projects, adhering to prescribed themes and functional choices. • Build the versions 1.0 & 1.1 end to end from design and to implementation. • Worked well independently and on a team to solve problems. Tools: Figma, Miro Board, HTML Development (Bootstrap Framework)

• Senior IA/UX · Q201-01-2012 – 01-01-2013

  Information architecture and overall UX strategy for integrating product offerings, mainly worked on Salesforce UX and UI.

• Senior Lead UX & UI Consultant · Wipfli LLP05-01-2009 – 01-01-2012

  Collaborated with cross-functional teams to define and achieve product objectives, developed user experience visions, and advocated user-centered design. Created conceptual diagrams, wireframes, and prototypes.

Education

• Product FacultyAdvanced Product Management (APM), Product Management
• Product SchoolProduct Management Certificate, Product Manager
• Convert EducationConversion Marketing Certification Program, ConvertedU®
• Fashion Institute of TechnologyUser Experience Certification
• General AssemblyProduct Management
• General AssemblyDigital Marketing, Marketing
• HubSpot AcademyHub Training
• Delhi UniversityMaster in Information Technology, Computer Science
• Human Factore InternationHFI Certification
• Anna University ChennaiB.Sc Visual Communication, Design and Visual Communications, General
• Delhi UniversityMaster in Information Technology, Information Technology

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