Rosalie Comte

About

As a creative marketing professional with experience living in four countries, I bring a unique global perspective. My multicultural background enhances my ability to craft engaging narratives that resonate across diverse audiences. With strong strategic skills, digital marketing expertise, and adaptability, I excel in collaborative environments. I'm passionate about leveraging cross-cultural insights and innovative storytelling to drive impactful marketing projects and deliver measurable results in today's globalized landscape.

Experience

• Marketing Consultant · Heyday

  Formulated integrated digital, influencer, and B2B marketing strategies to drive brand awareness within franchising constraints. Performed competitive analysis utilizing strategic frameworks to differentiate positioning and optimize service model. Created a comprehensive marketing strategy with actionable recommendations for promotion, pricing, partnerships, and customer experience to drive revenue growth for Heyday Ann Arbor.

• Street Style Editor · SHEI Magazine08-01-2022 – 05-01-2023

  Directed a team of ten student photographers in the production and curation of content for the monthly Street Style issues of SHEI Magazine. Supervised and quality-checked all team-member content creation to ensure its alignment with the standards and image of our magazine. Facilitated the coordination of photoshoots and maintained regular communication with team members on a weekly basis to foster a cohesive and collaborative work environment.

• Creative Designer and Market Researcher · Michigan Advertising & Marketing08-01-2020 – 05-01-2023

  Communicated with clients during initial meetings and weekly check-ins to develop a clear understanding of their needs and their brand identity. Developed creative deliverables for diverse clients, encompassing graphics, photographs, and video content, while ensuring alignment with the brand's established identity. Performed competitor analysis of rival social media campaigns, focusing on areas of high user engagement, leading to more focused messaging and higher levels of audience retention.

• Social Media Intern · Edible Michiana08-01-2021 – 05-01-2022

  Oversaw and strategically managed all social media platforms for Edible Michiana, with a focus on Instagram and Facebook, to enhance digital presence and local awareness. Formulated a comprehensive social media strategy and established a structured posting schedule for forthcoming content, with the overarching objective of augmenting audience engagement and retention. Created illustrative visuals to complement various articles within the quarterly print publications of Edible Michiana.

Education

• University of Michigan - Stephen M. Ross School of BusinessMaster's degree, Management
• University of MichiganBachelor of Arts, Art and Design
• University of MichiganBachelor of Arts, Communication and Media
• Middlesex SchoolHigh School

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