Ruby Bhatnagar

About

With an MBA in Marketing and a background in Electronics Science, this professional has a strong educational foundation. Their career spans various roles, like Growth Marketing, Product Management and Digital Media. In these positions, they have contributed to digital marketing strategies, product management, demand generation, and growth marketing initiatives, and managed digital media activities and campaigns. Their expertise lies in driving marketing and product strategies, making them a valuable asset in the corporate communications and marketing domain.

Experience

• Growth Marketing · Uvaro06-01-2022 – 04-01-2024

  - Strategic Planning: Develop and execute growth strategies to increase market presence, drive customer acquisition, and achieve revenue targets. - Manage Paid media campaigns and budgeting - SEM, Social, Display and LinkedIn ads - UX Optimization: Collaborate with the product and design teams to enhance the user experience of Uvaro's website, landing pages, and digital assets to improve conversion rates and user satisfaction. - Data Analysis and Insights: Utilized data analysis techniques resulting in a 15% increase in website traffic and a 20% improvement in campaign performance - Automated Workflows: Set up and optimize automated email workflows in HubSpot to trigger personalized emails based on specific actions taken by leads, resulting in a 30% increase in open rates - Collaborate with cross-functional teams to share insights, best practices, and learnings from email nurturing campaigns and A/B tests, leading to a 15% increase in campaign effectiveness - Played a pivotal role as a team member during the transition from Universal Analytics to GA4

• Demand Generation and Growth Marketing · Bookmark.com08-01-2021 – 05-01-2022

  Bookmark was a product-led SaaS platform offering Website creating services to agencies and individuals. - Develop and execute multi-channel lead generation strategies, 25% lead QoQ - Conversion Rate Optimization: Analyze website and landing page performance to identify areas for improvement. Achieved +10% conversion rate for sign ups, 15% for pricing pages - Work alongside the Founder to drive B2B lead gen project, resulting in 10 Stage 1 Clients - Participate in all growth initiatives including churn reduction and conversion rate growth - Manage budgets for demand generation initiatives, allocate resources effectively across different marketing channels, and optimize spending to achieve maximum ROI.

• Digital Media Specialist · DAC08-01-2019 – 08-01-2021

  - Media Planning and Strategy: Collaborate with clients and internal teams to develop digital media strategies that align with campaign objectives and target audience demographics. - New Product Launches: Develop and execute digital media strategies to support the launch of new products or services, generate buzz, and drive initial adoption and sales. Manage 6 figure budgets. - Data-Driven Decision Making: Utilize data analytics and performance metrics to inform strategic decision-making, identify growth opportunities, and optimize digital media investments - Develop and implement customer acquisition strategies leveraging digital media channels to attract new customers, and drive revenue growth, resulting in a 30% increase in customer acquisition. - Generate regular reports on campaign performance, providing insights and recommendations for optimization to clients and internal stakeholders.

• Associate Product Marketing Manager · audibene11-01-2017 – 07-01-2019

  - Conducting market research to understand customer needs and industry trends in the hearing aid sector, including competitor analysis and consumer behaviour study. - Developing product positioning and messaging strategies for an 80-person sales team to effectively communicate the unique value propositions to the target audience. - Creating marketing collateral to support product sales and educational efforts, including brochures, online ads, and presentations. Providing sales teams with tools and training for effective selling, including lead scoring projects and CRM implementation. - Collaborating with digital marketing teams to execute campaigns across various channels, resulting in a 40% improvement in CPL and CPA.

Education

• York UniversityIEP Foundations program, Business/Corporate Communications
• BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY (BIMTECH)Master of Business Administration - MBA, Marketing
• Delhi UniversityBachelor of Science (B.Sc.), Electronics

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